Rain Local

Information / Computer / Technology

Search Ad Expert

Views: 29736|Published on: Jul 18, 2023

Marketing / Advertising / Customer Service

+1 more

Mid Level

Full Time

Vacancy: 1

Jhamsikhel|

Experience: More than 3 years|

$. 600 - 1,200 Monthly

Job Description

Roles and responsibilities of this job

Are you a results-driven Search Ad Expert with a passion for digital marketing and an eye for campaign optimization? We've got an exciting opportunity for you!

RAIN is a rapidly growing digital marketing company seeking a talented and motivated Search Ad Expert to bolster our marketing efforts. As a key member of our team, you'll play a crucial role in developing and implementing cutting-edge search advertising strategies.

What We're Looking For:

Proven experience in managing successful PPC campaigns.
Deep knowledge of Google Ads, Bing Ads, or other search platforms.
Analytical mindset with a focus on data-driven decision-making.
Strong understanding of keyword research and SEO principles.

What You'll Do:

Keyword Research and Selection: Conducting in-depth keyword research to identify relevant and high-performing keywords for targeting in ad campaigns.
Campaign Setup and Structure: Creating and setting up Google Search ad campaigns with well-organized ad groups and targeted keywords.
Ad Copy Creation: Crafting compelling ad copy that is relevant to the selected keywords and resonates with the target audience.
Ad Extensions Implementation: Utilizing various ad extensions (such as sitelinks, callouts, call extensions) to enhance ad visibility, provide additional information, and improve the overall performance of the ads.
Bid Management and Budget Allocation: Monitoring and optimizing keyword bids to ensure ads are displayed in relevant search results and optimizing budget allocation to achieve the best possible ROI.
A/B Testing and Experimentation: Conducting A/B tests (split testing) on ad variations to determine which perform better and drive higher conversions.
Quality Score Optimization: Improving the quality score of ads by ensuring ad relevance, landing page experience, and click-through rates are optimized.
Performance Analysis and Reporting: Analyzing campaign performance metrics and key performance indicators (KPIs) to measure success and identify areas for improvement.
Competitive Analysis: Monitoring competitors' search ad strategies, identifying strengths and weaknesses, and using this information to refine and optimize own ad campaigns.
Client Communication: Interacting with Managers and internal stakeholders to understand their business objectives, providing regular updates on ad performance, and offering insights and recommendations for improvement.

Nice to Have:

Proficiency with tools like Google Analytics, Google Tag Manager, and Datorama.

What We Offer:

Ample opportunities for personal and professional growth.
A positive and collaborative working environment with frequent team-building activities.
A 5-day work week (Monday to Friday) for a healthy work-life balance.
A competitive salary package.

Ready to take your search ad expertise to the next level? Don't miss this chance to join our innovative and dynamic team!

Job Specification

Required qualifications for this job

Required Education Level:Under Graduate (Bachelor)

Required Experience:More than 3 years

Skills Required

Required skills for this job

Communication

Decision Making Skills

Search Engine Optimization (SEO)

Salary

Offered financial and non-financial compensation for this job

Offered Salary:$. 600 - 1,200 Monthly

Applying Procedure

Click on Login to Apply to get the email address / external link to apply.

Note: You need to be a registered jobseeker to view the applying email address / external link.

Apply Before: Jul 28, 2023

About the organization

Rain Local

Information / Computer / Technology

Jhamsikhel, Lalitpur

Rain Local is a fast-growing U.S.-based digital marketing agency specializing in localized advertising for banks, credit unions, and SMBs across the U.S. Our campaigns run across Meta, Google, LinkedIn, TikTok, Snapchat, and programmatic platforms like StackAdapt and Basis. Rain Nepal serves as the agency’s performance and creative powerhouse — driving campaign strategy, execution, and innovation.