The Sales Officer is responsible for leading and coordinating the day-to-day activities of the sales team. S/he will be responsible for assisting the sales manager in overseeing the department’s operations. S/he should be able to review current market trends and competitor offerings and should also be able to build and maintain long-term customer relations.

Implement Sales Services

• Develop sales plans and action plans, and new business leads.
• Achieve sales revenue numbers, budget and profit goals.
• Call prospective customers, provide knowledge about our product, and guide them through the purchase process.
• Assist in managing monthly/quarterly/annual sales budgets and objectives.
• Maintain an accurate record of all sales, scheduled customer appointments, and customer complaints.
• Assist Sales Manager with promotional ideas to increase business within the region.
• Oversee the activities and performance of the sales team.

Research

• Make market research on cost-benefit analyses for prospective and existing customers to determine the most suitable purchase options.
• Analyze competitors’ products to determine product features, benefits, shortfalls, and market success.
• Make a review of current market trends and competitor offerings and be able to prepare and present accurate and detailed sales reports.

Coordination

• Maintain strong communication between sales executives and internal and external stakeholders.
• Collaborate with the Marketing department to develop various promotional activities, enhance the company’s presence, and generate leads.
• Collaborate with managers in preparing budgets and monitoring expenses.
• Other tasks assigned by the line manager.