About the job

Job Summary:

The Sales and Marketing Officer at Genesis Institute of Hospitality will be responsible for promoting our educational programs and driving student enrollment. This role requires a dynamic individual with strong communication skills and a passion for the hospitality industry. The ideal candidate will develop and implement marketing strategies, engage with prospective students, and enhance the institute's visibility in the community.

Key Responsibilities:

• Develop and execute marketing campaigns to promote courses and products.
• Engage with potential clients through direct outreach, campus tours, and informational sessions to drive enrollment.
• Build relationships with local schools, businesses, and community organizations to create awareness about our programs.
• Maintain and enhance the organization’s brand image through consistent messaging across all marketing materials.
• Conduct market research to identify trends, opportunities, and competitive positioning within the sector.
• Organize promotional events, open houses, and workshops to showcase our facilities and programs.
• Monitor the effectiveness of marketing campaigns through analytics and sales data; prepare regular reports for management review.
• Collaborate with external agencies for advertising and promotional activities.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field.
• Previous experience in sales or marketing within the education or hospitality sector is preferred.
• Proven track record of achieving sales targets and developing successful marketing campaigns.
• Excellent communication and interpersonal skills.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Proficiency in digital marketing tools and social media platforms.

Personal Attributes:

• Positive attitude with a proactive approach to problem-solving.
• Strong organizational skills with attention to detail.
• Ability to multitask and manage time effectively.
• Enthusiastic about promoting the institute and engaging with the community.