Renegade Insurance is a US-based modern, tech-enabled P&C insurance agency that turns agents into super-agents by leveraging cutting-edge technology and best-in-class expertise across the agency value chain. We are working globally across 4 nations. We are backed by notable Silicon Valley giants such as NFX & Tectonic Capital along with the founders of Acorns, Thumbtack, Betterment, Udemy, and Tinder.

We look at certain traits across all hires, regardless of role or team. First, signals that a candidate will thrive in our culture, where we embrace feedback, default to trust, and count on sustained high performance. Second, we expect all employees to commit to our mission-focused approach to our work.

We’re looking for a creative and energetic full-time Paid Campaign Specialist to join our team with a passion for performance marketing and digital marketing strategy. You will be responsible to drive brand growth by ensuring that team objectives are met.

Core Responsibilities:

As a Paid Campaign Specialist, you’ll be responsible for:

• Ad Copy: Planning and drafting compelling ad copies that drive performance. 
• Keyword Planning: Conducting extensive research to identify relevant intent-based keywords for proper funnel management and paid execution.
• Target Market Profiling: Conducting market research to better comprehend prevailing consumer behaviors.
• Campaign Management: Planning, managing, and executing paid campaign within different PPC channels (Google Ads, Facebook, LinkedIn Ads). 
• Performance Management: Identifying, optimizing, and scaling performance to scale and achieve critical KPIs target for Renegade, across different ad category.
• Experimentation: Planning and executing A/B experiments to identify and scale high performing campaigns. 
• Analytics & Attribution Management: Tracking, analyzing, extracting, and reporting actionable insights from paid campaigns to drive further performance. 
• Social Ad Campaigns: Planning, managing, and executing social ad campaigns to support company branding efforts.
• Reporting: Managing and monitoring active campaign performance while providing relevant insights to support department strategy and improved operations.

Required Skills & Qualifications:

•  4+ years of marketing experience including campaign-marketing, deliverability, testing, and automation. 
• 2+ years of experience in Google Ads/Microsoft Ads, Facebook Ads, and/or LinkedIn Ads.
• Must have 2+ years of experience running conversion campaigns with custom event parameters. 
• Must be proficient in Search, Display, Remarketing, Video Ads, and/or Shopping Ads, App Install advertising campaigns.
• Must be familiar with Google Analytics, Google Tag Manager, a split testing platform, automated rule scripts, a user behavior analytics platform, and a landing page builder.
• Must have experience managing budgets over $10,000/mo.
• Must be able to implement custom conversion tracking, pixel tracking, UTM tagging, as well as goal setting for Google Analytics. 
• Must have strong ownership of work and a data-driven approach towards performance management.
• Strong proficiency with Excel is preferred (Pivot, Charts).
• Excellent verbal, written, and interpersonal communication skills. 
• Proven experience creating high-impact, unique marketing campaigns.
• Excellent project management skills specific to marketing. 
• Proficient in copywriting and copyediting abilities. 
• Ability to harness collaboration to produce well-crafted content. 
• Prior experience with working in IT based company preferably in the US market. 
• Minimum Bachelor’s degree in an academic field such as Marketing and Communication, or IT field will be preferred.