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Full Time
|Job Description
Roles and responsibilities of this job
We are looking for an experienced On-Trade Manager to drive sales growth and strengthen brand presence across hospitality and modern trade channels. You will develop and execute sales strategies, manage key accounts, lead a high-performing team, and collaborate with marketing and distribution for impactful campaigns. The role requires strong relationship management, strategic thinking, and a results-driven approach, with extensive travel across the market.
Key Responsibilities:
Develop and implement the on-trade sales strategy to achieve revenue, volume, and brand objectives.
Build and maintain strong relationships with key on-trade accounts, distributors, and hospitality partners.
Drive high-impact in-venue activations, tastings, promotions, and events to enhance brand presence.
Monitor account performance, consumption trends, and competitor activity, provide actionable insights to senior management.
Ensure compliance with licensing, pricing, and company policies across all accounts.
Collaborate with marketing, trade marketing, and distribution teams for coordinated campaigns.
Mentor, guide, and manage on-trade sales team members to ensure coverage and high performance.
Prepare strategic sales reports, market intelligence, and recommendations for management decisions.
Skills, Qualifications & Job Specification:
Bachelor’s or Master’s degree in Business Administration, Marketing, or related field
8-10 years of sales experience with significant exposure to on-trade channels, preferably in FMCG, beverage, or liquor industry
Strong understanding of hospitality sales, account management, and trade marketing
Strategic thinker with ability to translate market insights into actionable growth plans
Excellent relationship management, negotiation, and leadership skills
Results-oriented with analytical, problem-solving, and decision-making abilities
Proficiency in MS Office, sales reporting, and CRM tools
Willingness to travel extensively for market visits, account management, and team supervision
Ability to lead a high-performing team in a target-driven environment
Job Specification
Required qualifications for this job
Skills Required
Required skills for this job
Salary
Offered financial and non-financial compensation for this job
Applying Procedure
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Apply Before: Apr 02, 2026
About the organization
A leading manufacturing company in the alcoholic beverages industry, the organization is committed to producing high-quality products that meet international standards. With a strong focus on innovation, quality assurance, and operational excellence, the company has established a growing presence in the FMCG sector.
The company operates modern production facilities and follows stringent quality control processes to ensure consistency and compliance with regulatory requirements. Its product portfolio includes a diverse range of spirits tailored to evolving consumer preferences.
With an expanding distribution network, the organization has built strong partnerships across modern trade and traditional retail channels. It continues to invest in brand development, market expansion, and talent to strengthen its position in the competitive beverage industry.
Driven by a performance-oriented culture, the company offers a dynamic work environment with opportunities for professional growth and career advancement.
