MentorLab is an emerging IT company revolutionizing the industry with our hot and innovative products. Our portfolio includes leading platforms such as upGrad, coding, and lead squared, which have gained significant traction and recognition in their respective domains. As we continue to grow rapidly, we are seeking a dynamic and experienced pool of human resources to join our team and contribute to our ambitious expansion plans.

Responsibilities:

Develop and Execute Marketing Strategies: Collaborate with the marketing team to create comprehensive marketing strategies and campaigns to promote our EdTech and SAAS products. Utilize market research and insights to identify target audiences, key messaging, and effective channels.

Content Creation and Management: Produce compelling and engaging content, including blog posts, social media updates, email campaigns, and website content, to attract potential customers and retain existing ones. Manage content distribution across various platforms to increase brand awareness and product visibility.

Digital Marketing and SEO: Leverage digital marketing tools and techniques to maximize online presence and lead generation. Optimize website content and perform keyword research to improve SEO rankings and organic traffic.

Social Media Management: Manage and grow our social media presence by creating and curating relevant content, engaging with followers, and running targeted social media campaigns to enhance brand recognition and foster a loyal community.

Email Marketing: Plan and execute effective email marketing campaigns, including newsletters, product updates, and promotional offers, to nurture leads and maintain strong customer relationships.

Partnerships and Collaborations: Identify potential partnerships and collaboration opportunities with educational institutions, industry influencers, and other relevant organizations to expand our market reach and customer base.

Market Research and Competitive Analysis: Monitor industry trends, customer preferences, and competitors' activities to identify market opportunities and recommend product positioning and improvements.

Analytics and Reporting: Track and analyze marketing campaign performance, website traffic, conversion rates, and other key performance indicators (KPIs). Generate regular reports to evaluate the effectiveness of marketing efforts and provide actionable insights.