Baliyo Nepal Nutrition Initiative

NGO / INGO / Development Projects

Marketing Lead

Views: 2170|Published on: Aug 08, 2019

Marketing / Advertising / Customer Service

+4 more

Senior Level

Full Time

Vacancy: 1

Kathmandu|

Experience: More than 5 years|

NRs. 85,000 - 100,000 Monthly

Job Description

Roles and responsibilities of this job

Job Brief:

An independent organization will be established to undertake the activities to build and drive the Baliyo Nepal movement and the Marketing Lead will be responsible to strategies and implement all marketing activities of this organization in line with the overall organization objectives and vision. Baliyo Nepal is a multi-stakeholder strategy for nutrition using a pioneering, novel social movement approach, with an aspirational brand and a promise for a brighter future for the Nepalese children.He/she will work independently with the guidance and support of the CEO. The Marketing Lead will be responsible for working with various influences groups and be highly involved in the engagement activities with multiple influences stakeholder groups.
As the Marketing Lead one must be a able to “think outside the box” and be able to work creatively in designing various communication collaterals
He/she will take actions to amplify the organization's marketing activities and contribute to the overall mission

Job Responsibilities:

Developing the marketing strategy for the movement with inputs from the Global Marketing Hub
Executing the Brand Architecture strategy and activities as part of the Baliyo Nepal movement
Advising on brand campaigns for multiple product partners and other stakeholders including government
Overseeing Baliyo Nepal’s marketing budget
Creation and publication of all marketing material in line with marketing plans
Working closely with Anchor Influences to amplify the movement message and reach by utilizing their “Sphere of Influence” mapping
Work with the government to find ways of incorporating BN message in the educational system
Research on existing initiatives and programs and implement strategies to incorporate BN in their initiatives and programs
Strategizing new product on boarding and launches
Analyzing potential strategic partner relationships for growth of the brand, especially with media industry influences

Job Specification

Required qualifications for this job

Required Education Level:Graduate (Masters)

Required Experience:More than 5 years

Other Specification

Minimum Master's Degree in Marketing or Mass Communication
5 years of work experience in related field

Skills Required

Required skills for this job

Marketing

Business Intelligence

Salary

Offered financial and non-financial compensation for this job

Offered Salary:NRs. 85,000 - 100,000 Monthly

Applying Procedure

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Apply Before: Aug 23, 2019

About the organization

Baliyo Nepal Nutrition Initiative

NGO / INGO / Development Projects

Opposit Harati Mandir, Sanepa 2, Lalitpur

Baliyo Nepal Nutrition Initiative (BNNI) believes that with the right nutrition, we can help the next generation realize their dreams, and help the nation reach its potential.

It aims at mobilizing and uniting all the forces that can contribute to end malnutrition: government, private sector, international and non-governmental organizations, civil society and the people of Nepal. It will develop a diversity of programs to fight the multiple facets of malnutrition. For example, work with the food industry, private sector partners, sports and entertainment celebrities and NGOs to facilitate access to complementary foods for the two thirds of 6 to 23 months old Nepali children who don’t have a minimum acceptable diet.

BNNI invites applications from highly qualified individuals for the following position:

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