Job Title: Marketing Executive
Job Type: Full-time
Location: Jorpati, Kathmandu
Offered Salary: Negotiable
Apply Before (Deadline): October 10, 2023

The Marketing Executive is responsible for developing and executing marketing strategies to promote the firm's engineering and construction services. This role involves market research, lead generation, brand management, and collaboration with cross-functional teams to achieve business objectives.

Job Responsibilities:

• Conduct market research to identify potential clients, industry trends, and competitor activities
• Analyze data to refine marketing strategies and target audiences
• Identify and qualify potential leads through various channels, including online platforms, industry events, and networking
• Develop and maintain a lead database for follow-up and conversion
• Create compelling marketing materials, including brochures, presentations, case studies, and website content
• Ensure all content is accurate, up-to-date, and aligned with the firm's brand messaging
• Manage the firm's online presence through website updates, SEO, email campaigns, and social media platforms
• Engage in proactive online reputation management by finding relevant guest comments (positive or negative) on social media channels and respond accordingly
• Monitor and report on digital marketing metrics to assess campaign effectiveness
• Plan and coordinate participation in industry conferences, trade shows, and networking events
• Organize webinars or workshops to showcase the firm's expertise
• Cultivate relationships with existing and potential clients through regular communication and follow-ups.
• Gather client feedback to improve service offerings and client satisfaction
• Maintain brand consistency across all marketing materials and channels
• Ensure all messaging aligns with the firm's values and positioning
• Develop and implement effective sales strategies and plans to achieve revenue targets
• Collaborate with technical teams to understand and effectively communicate the firm's services and capabilities
• Manage photo/video shoots for seasonal or festive promotions in partnership with the cluster or area marketing team

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field. A background in service field is a plus.
• Minimum of 5 years of experience in marketing, preferably in the engineering or technical services sector.
• Strong understanding of marketing principles, strategies, and tactics
• Proficient in using marketing tools, CRM systems, and digital platforms
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Analytical mindset with the ability to interpret data and make informed decisions
• Familiarity with engineering services, terminology, and industry trends
• Ability to develop innovative marketing campaigns and strategies
• Strong networking abilities and relationship-building skills
• Results-oriented with a proven track record of meeting or exceeding sales targets
• Capable of identifying marketing challenges and proposing effective solutions