Purpose of the Role:

• To ensure the smooth running of admissions and communication at the institution. 

Key Duties and  Responsibilities:

• To prepare a marketing plan and strategy.
• Attract new students across the school or college’s portfolio of programs.
• To develop a reliable and accurate marketing information system (target market information, competitor research, branding).
• Assist in the planning, development, and delivery of agreed-upon aspects of the marketing.
• Widen student recruitment activities during the academic session.
• Publicize the strengths of the academic faculty in terms of recruiting students.
• Take initiative and produce marketing material (brochures, posters, flyers, etc.) for the college’s programs.
• To develop and maintain a database of prospective students, parents, and companies to facilitate the admission process.
• Liaison with potential partners and affiliations to boost enrollment numbers in different programs.
• Overseeing the college’s participation in various activities (seminars, exhibitions, and outbound activities).