About the job

The Marketing Executive will oversee all brand activities, including strategy execution, campaign execution, and maintaining brand integrity across channels. This role involves working with cross-functional teams, ensuring alignment with business goals, and tracking performance to keep the brand competitive and relevant.

Job Responsibility:

• Execute brand strategies aligned with business goals to enhance market position and awareness.
• Lead the planning and execution of marketing campaigns across multiple channels to increase brand engagement and customer acquisition.
• Build and maintain strong client relationships, acting as the key point of contact for branding initiatives.
• Ensure consistent application of brand guidelines across all materials and maintain compliance with regulatory standards.
• Conduct market research to inform branding decisions, assess trends, and identify new opportunities.
• Analyze performance data to optimize branding efforts and make data-driven decisions.
• Maintain the task record of projects in Odoo and track project success accordingly.
• Discover, maintain and update prospect students / applicant data.
• Represent the college at various recruitment fairs, high school visits and outreach events.
• Conduct informational sessions and presentation to provide prospective students with details about programs, admission criteria and college life.
• Organize and host open houses, campus tours, orientation events and other initiatives to showcase the college to prospective students and families.

Job Requirements:

• Bachelors in marketing or related fields.
• Strong understanding of marketing practices and principles.
• Proficient in office productivity software. 
• Must be a team player and demonstrate adaptability and willingness to learn and stay updated on industry trends.
• Minimum of 1 year of experience in the field of marketing is preferable.
• Must have strong communication skills.