Build and Sustain "Brand".

• Solid experience of more than 5 years in marketing and branding
• To plan and implement promotional plan - ATL / BTL
• Experience in handling all aspects of planning and execution of national level brand communication across Broadcast, Digital, Print and Activation
• Implement Activation, Events & Sponsorship, Outdoor & Branding coordinating with various agencies, vendors and fabricators
• Focused on marketing to promote exclusivity and brand proposition
• To assist Research & Development team with market information, customer preference etc
• Experience in developing the right marketing mix for local promotion
• Handle Brand Activation, Events and Sponsorship
• Experience in working with agencies to deliver right marketing message to the actual target audience in liaison with advertising agencies
• Focused on brands’ creative content for right positioning and marketing
• Manage, execute and monitor Outdoor Branding
• Focused in all inter and intra-team activities for proper brand audit as well as demand planning and projection for growth and stock forecast
• Activation, Outdoor & Branding Champion
• Clear vision for brands positioning in emerging market
• Experience in conducting market and consumer research including door-to-door survey
• Experience of coordinating between multi - level stakeholders, from production to senior management at local, regional and global level·