Manager – Brand, Marketing and Customer Experience

Ideal Candidate Profile

• 3–5 years in fashion, beauty, or lifestyle brand marketing.
• Strong storytelling, creative, and visual sensibilities.
• Retail experience with exposure to visual merchandising and in-store activation.
• Community-driven marketing mindset.
• Ability to execute campaigns end-to-end while balancing strategic oversight.
• Data-aware but creatively strong and proactive.

Key Performance Indicators (KPIs)

Brand Growth:

• Increase in brand awareness and recognition
• Social media engagement growth
• Campaign performance and reach
• Brand recall metrics

Retail Experience:

• Improvement in store fooƞall and dwell time
• Increased conversion rates
• Quality of visual merchandising & campaign execution

Marketing & Campaigns:

• Campaign ROI and effectiveness
• Timely execution of campaigns and promotions
• Content engagement metrics

Community & Loyalty:

• Loyalty member engagement and retention
• Participation in brand and store events
• Repeat customer rate and community growth

Execution & Coordination:

• Timely rollout of campaigns and store activations
• Consistency in VM execution across stores
• Efficient collaboration across teams

Success in 12–18 Months

A successful candidate will deliver:

• Strong, clear brand identity for each brand
• Exciting, premium, and constantly refreshed retail stores
• Higher store engagement, conversions, and loyalty
• Consistent brand storytelling online and offline
• Thriving communities around the brands
• Seamless, impactful campaigns, events, and activations
• Customers emotionally connecting with the brands

Success Outcome Summary:

Customers should:

• Recognize and love the brands
• Enjoy visiting stores and engaging with the brand
• Participate in events and loyalty programs
• Keep coming back