About the job

Head of Marketing

LMSL, the Life Management Science Labs, is an organization aiming to empower people all over the world to transform their lives based on the research by The Institute for Life Management Science (ILMS), which identifies and structures all aspects of human life into a comprehensive architecture.

ILMS is dedicated to researching the application of management systems in personal life. A multi-disciplinary research team explores the structure and application of personal administration at individual, couple and family level. The result of the research project is a series of tools,templates, toolkits, publications and training courses content.

LMSL has been established to commercialize activities using the above mentioned research insights. LMSL is an organization aiming to empower people all over the world to transform their lives based on the research by The Institute for Life Management Science, which identifies and structures all aspects of human life into a comprehensive architecture.

Your main responsibilities include:

• Lead the Marketing Department and supervise our Marketing Managers working on our 12 Labs
• Create a marketing strategy for new solutions and manage all launch activities including announcement date and strategy, material development schedule, and all marketing assets (brochures, videos, web pages, spec sheets, etc.)
• Work with product teams to develop campaign strategy and content such as value propositions and positioning, presentations, advertising, marketing communications, etc.
• Develop and present customer personas, use cases, minimum viable product requirements and experience requirements documentation.
• Lead new feature development from concept through commercialization, including voice of customer research, definition of customer and product requirements and value proposition, presentations, and competitive analysis.
• Help identify product enhancement priorities based on market insights from customers, market research and analysis.
• Develop, execute, monitor and optimize software demand generation campaigns around specific value propositions, functionalities, capabilities and outcomes to drive engagement and demand resulting in marketing qualified leads.
• Properly brief and provide direction to internal graphic designers on the development of marketing materials.
• Keep track of key competitors and market dynamics to inform and drive updates to marketing strategy, tactics, and messaging.
• Create content including white papers, case studies, blogs, research reports, testimonials, and other content collaterals for web-based marketing.
• Develop marketing collateral and sales tools like product brochures, datasheets, decks, web copy, presentations, custom sales documents, proposals, and a vast array of other materials.
• Provide bi-weekly reports and accountability showing engagement and demand

generation metrics against campaign- and sales objectives.

• Implement global content and collateral strategy for key partners.
• This is an individual contributor role and requires the ability to take initiative and ownership of decisions, projects and programs.
• Performing other duties as required

We expect you to:

• Working knowledge of B2C, B2B, SaaS and Digital Marketing best practices and trends.
• Demonstrated results in launching new products, experience in developing product

marketing campaigns, setting, and meeting strategic campaign goals and objectives.

• Strong background in content marketing programs and demand generation.
• A proven portfolio of product marketing content that demonstrates your positioning,

messaging, and writing capabilities across literature, web, and video asset types.

• A curiosity around personas, their challenges, behaviors, as well as data trends that draw conclusions and insights from those trends.
• Combination of strategic product marketing experiences and hands-on tactical execution
• Excellent written, oral, and interpersonal communication skills in English, complemented with creative thinking.
• The ability to digest technical product information into customer-facing value propositions.
• Detail-oriented, with an ability to prioritize and manage multiple assignments simultaneously.
• Ability to work independently and as part of a team in an unstructured environment.
• Experience with both early-stage products and established products.
• Experience with end-to-end product lifecycle management.
• Exposure to working on marketing programs for global markets preferred.
• Experience in the EdTech industry – nice to have.
• Have 10+ years of experience in the Marketing field;
• Have 3+ years of experience in leadership roles;
• Demonstrate 2+ years of consecutive experience in a relevant field in at least 1 of your

previous roles.