About the job

Vacancy for Junior Brand Manager 

Salary Range: 25,000-30,000 NPR + cash/in-kind stipend for communication, meals, and transport. 

Deadline: June 30, 2024

We are immediately looking for a JUNIOR BRAND MANAGER who will build a sustained brand narrative through content development and digital marketing strategies across our projects focusing on immersive travel, experiential education, food traditions, and cultural heritage.

We are in an exciting phase of growth in three major projects developed in collaboration with young, like-minded peers: Nextdoor, a collection of vibrant hybrid accommodation (hotels, hostels, getaways) for social travellers; Travel Nextdoor , a travel agency focused on “slow travel” that puts emphasis on food, faith, and folklores; and Raithaane, a traditional food restaurant that champions local ingredients and ethnic cuisine. 

These collaborative projects are led by Jason Shah, our co-founder who seeks to cultivate inclusive, responsible travel narratives in Nepal, respecting and highlighting her rich cultural diversity. All these enterprises seek to address one important question – how do we make relevant ancestral skills and traditional knowledge in the modern global economy?

The Junior Brand Manager will directly work with and report to the co-founder. 

ROLE OBJECTIVE

The primary goal of the Junior Brand Manager is to create and elevate the brand identity of each project, based on their existing values and vision. Your mission will be to increase their visibility and recognition, crafting a distinct identity for each initiative that resonates with and attracts an expanding audience. This role requires flexibility in work schedule and offers travel opportunities.

We are offering a long-term career trajectory with increasing benefits. Over the next few years, we are committed to building a dedicated branding and marketing team with the selected individual as the lead. Career Track will be shared during interviews.

REMUNERATION

25,000-30,000 NPR per month

• Additional Communication, Meal, and Transport stipend provided. All travel expenses during project covered. Residential position can be offered on an exceptional basis and demonstrated ability for work/life balance.

RESPONSIBILITIES AND EXPECTATIONS: 

Please review the responsibilities and expectations below, and send your (1) resume, (2) portfolio with a introduction letter with a subject-line RE: NAME - JBM APPLICATION JUNE 2024 to following recipients: TO: [email protected] and CC: [email protected] 

WHAT YOU WILL DO

• Work closely with the founder to capture and communicate the essence of each project.
• Develop and execute branding and marketing strategies that reflect the authenticity and unique character of each initiative.
• Create content and visual narratives for various platforms - including social media, websites, and promotional materials - to increase brand awareness & build a broader audience.
• Organize and effectively plan marketing campaigns in a strategic manner.
• Bring fresh and creative ideas that align with the values and vision of the projects.
• Coordinate with Project Managers on showcasing events and activities
• Provide reports to the founder and collaborate on digital strategies for higher revenue growth
• Offer insights for physical design and location branding of each project.

KPIs and SUCCESS MEASUREMENT

• Development of a consistent and appealing brand identity across different projects.
• Increase in engagement and followers on social media.
• Reach and effectiveness of marketing campaigns.
• Positive feedback and increase in bookings/ visits.
• Guests engagement with the brand elements, beyond social media, in physical location

WHAT WE OFFER

• Competitive Compensation & Benefits system
• Diverse, inclusive, and supportive working environment with beautiful working space
• Comprehensive professional development programs
• 30-day combined paid leave annually. Extended travel leaves are encouraged.
• Opportunities to travel and explore local traditions across Nepal

WHAT YOU MUST HAVE

• Commitment to work and live in Nepal
• Previous experience in marketing, communication, design, social media, or a related field (ideal for recent graduates or those with 1+ year work experience).
• Strong communication skills and a creative mind.
• Ability to work in an organized, autonomous manner and take risks/initiatives.
• Interest in cultures and traditions across Nepal and willingness to learn and travel.
• Proficiency in Instagram, Facebook, Twitter, Linkedin, Pinterest, Youtube. Skilled in designing and editing tools such as Canva, Capcut or other similar platforms.
• Interests and Skills in graphic illustrations, interior design, and content writing is a plus.