Head of Marketing and Sales

We are looking for a high-performance Head of Marketing and Sales who will take full ownership of both revenue growth and brand development at Jammy’s.

This role requires someone who is equally strong in:

• Driving sales and increasing revenue across outlets and franchise channels, and
• Building and positioning the Jammy’s brand to new heights through impactful, result-driven marketing
• You will be responsible for ensuring that marketing efforts directly translate into sales, while also strengthening Jammy’s presence as a leading bubble tea brand in Nepal and beyond.

This is not a passive marketing role; you are expected to: 

Convert opportunities into revenue, build a scalable sales engine, and lead brand growth with clear, measurable impact

You will also collaborate with international marketing teams and partners to align strategies and support expansion into new markets.

Key Responsibilities

Marketing Strategy & Execution

• Plan and execute result-driven marketing campaigns (online & offline)
• Ensure marketing efforts directly contribute to sales and lead generation
• Manage brand positioning and consistency across all channels
• Work with designers, content creators, and agencies where required

Franchise Growth & Expansion

• Lead franchise sales from lead to closure
• Build strong relationships with existing and potential franchise partners
• Identify and develop new markets for expansion (within Nepal and internationally)
• Work closely with leadership on franchise pricing, offers, and growth strategy

Lead Management & Conversion

• Take ownership of all incoming leads (digital, referrals, walk-ins)
• Ensure fast response, structured follow-ups, and high conversion rates
• Track and optimize cost per lead and conversion metrics

Team Leadership & Accountability

• Build, train, and lead the sales & marketing team
• Set clear targets, KPIs, and accountability systems
• Ensure a performance-driven culture within the team

Sales Leadership & Revenue Growth

• Own and drive overall company revenue targets
• Convert incoming leads into franchise partners and business opportunities
• Build and manage a structured sales pipeline and follow-up system
• Develop and execute strategies to increase outlet sales and customer footfall

Data & Performance Tracking

• Track daily, weekly, and monthly sales metrics
• Analyze campaign performance and optimize accordingly
• Provide clear reports and insights to leadership

International Collaboration & Brand Expansion

• Work closely with international marketing teams, partners, and vendors to align branding, campaigns, and growth strategies
• Adapt global marketing strategies to the local Nepal market and vice versa
• Coordinate campaigns, product launches, and brand initiatives across different markets
• Ensure consistency in brand positioning while scaling internationally