• Develop and manage Daraz’s brand strategy as well as corresponding brand elements to maximize the brand’s equity through media planning, creative development, metrics, market research, events, and other initiatives
• Execute plan for thought leadership initiatives, using a wide range of content in order to build awareness and credibility in the market
• Draw the departments’ budget and its subsequent allocation within the department
• Establish processes for bench-marking the brand’s performance, team KPIs, and metrics measuring campaign effectiveness
• Conduct market analyses, gap analyses, financial modelling and monitor the competitive activity in the market and facilitate the realization of new brand marketing opportunities
• Perform data analysis including assigning numerical value to essential functions for performance assessment and prepare reports for the management stating trends, patterns, and predictions using relevant data
• Spearhead strategic planning including long-term goals and short-term objectives in alignment with Daraz’s mission

Requirements

• Completed Master’s degree in the field of Marketing, Business Administration, Management or related field
• At least 5 years of experience in marketing, social media, strategy or management consultancy intensive role
• Strong data analysis, reporting, excel and presentation skills with analytical ability
• Experienced in overseeing and managing large teams
• Strong problem-solving, communication and analytical skills
• Strong project management skills
• In-depth knowledge of industry’s best practices

Importantly, we look for someone who will live by our values that define everything we do:

• Continuously Innovative
• Generosity of Spirit
• Deliver on our Promise
• Make It Personal

Benefits

• An international working environment with a unique opportunity to learn from industry leaders
• Work closely with country and group level management to build e-commerce in Nepal
• Hands-on experience in leading a team and growing a business
• Five days working week (Monday to Friday)
• Benefit Package: Social security fund, fuel expenses, employee discount voucher, mobile top ups and data pack, accidental insurance, medical insurance, full annual health check-up