Renegade Insurance is a US-based modern, tech-enabled P&C insurance agency that turns agents into super-agents by leveraging cutting-edge technology and best-in-class expertise across the agency value chain. We are working globally across 4 nations. We are backed by notable Silicon Valley giants such as NFX & Tectonic Capital along with the founders of Acorns, Thumbtack, Betterment, Udemy, and Tinder.

We look at certain traits across all hires, regardless of role or team. First, signals that a candidate will thrive in our culture, where we embrace feedback, default to trust, and count on sustained high performance. Second, we expect all employees to commit to our mission-focused approach to our work.

We’re looking for an innovative email marketing specialist with a passion for performance marketing and digital marketing. You’ll be responsible to drive the email marketing campaign of Renegade, with demonstrated abilities to create accessible, engaging, and memorable texts that drive and sustain leads. 

Roles and Responsibilities:

As a Email Marketing Specialist, you’ll be responsible to:

•  Develop, launch, and manage email marketing strategy. 
• Produce and execute email marketing campaigns along with building email lists and creating HTML email templates. 
• Build effective target audiences and segments for every message to drive engagement and leads. 
• Manage and execute email marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders. 
• Use customer data and web analytics to drive the personalized message and content with effective copywriting. 
• Work in collaboration with designers and copywriters to optimize email creatives and template structure based on best practices. 
• Create regular email campaign performance reports that includes opens, clicks, conversions, bounces, unsubscribes, etc. 
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails. 
• Perform A/B tests, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift. 
• Stay updated with the latest email marketing trends and strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture, and retain these customers. 
• Continuously look for new ways to improve overall campaigns through new technology, tools, partners, trends, and best practices. 

Requirements and qualifications: 

• 5+ years of marketing experience including email-marketing, deliverability, testing, and automation.
• Excellent verbal, written, and interpersonal communication skills.
• Excellent content writing and analyzing skills. 
• Proven experience managing an email marketing campaigns, marketing automation, lead nurturing or web analytics. 
• Hands-on experience in marketing automation and marketing automation tools. 
• Good knowledge regarding email regulations, best practices, and compliance internationally in various regulatory regimes.  
• Proven work experience building an email marketing campaign from scratch. 
• Must be able to grow, engage with, and analyze the performance of a large email marketing database. 
• Knowledge in Google Analytics, HTML/CSS, A/B Testing, and other CMS. 
• Proficient in data analytics to determine critical data and be able to suggest improvements. 
• Knowledge of Search engine Optimization and Search Engine Marketing.
• Minimum Bachelor’s degree in an academic field such as Marketing and Communication, or IT field will be preferred.