About the job

Job Title: Digital Marketing Specialiest

Location: kathmandu, shankhamul 

Company: Vrit Technologies 

Job Type: Full-Time

Responsibilities: 

• Conduct technical SEO audits and implement improvements.
• Optimize Core Web Vitals and website crawlability.
• Perform keyword research, clustering, and content gap analysis.
• Develop editorial calendars and pillar content strategies.
• Measure ROI on content campaigns and repurpose content effectively.
• Create and optimize Google Ads campaigns with dynamic and remarketing ads.
• Perform A/B testing on ad creatives and landing pages.
• Monitor metrics like CTR, CPC, and conversions, adjusting strategies accordingly.
• Create automated email workflows for segmentation and personalization.
• Monitor open rates, click-throughs, and spam rates, optimizing campaigns.
• Set up Google Analytics goals and events for advanced tracking.
• Use tools like Google Data Studio to create performance dashboards.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2-3 years of experience in digital marketing or a related role.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Hootsuite, SEMrush, etc.).
• Strong understanding of SEO, SEM, and PPC strategies.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong analytical skills and experience in interpreting data to make informed decisions.