Ghargharma Doctor Pvt. Ltd. 

Ghargharma Doctor is an organization working to change the mindset of individuals in order to shift their  importance to a preventive health care system instead of the highly prevalent curative one. Our major  focus is on our members' preventive health be it individuals, family, groups, or corporates. 

Our goal is to provide Prevention, Treatment, and Insurance benefits with expert service quality and  consultation because we truly believe that a rupee spent on prevention today, is thousands saved in  treatment tomorrow. 

Overall responsibilities: 

The primary role of a Digital Marketing Specialist is to develop and implement digital marketing strategies  to promote products, services, or brands online by creating and managing digital advertising campaigns,  optimizing website content, conducting market research, analyzing data and metrics, and identifying new  opportunities to reach and engage target audiences. 

Other Specifications 

•  Plan, organize, execute, monitor, and report ad or non-ad campaigns, engagements, and presence  on social media and various other digital platforms such as websites, Google, apps, etc
•  Must integrate social media platforms with various possible digital platforms as per the need for  marketing campaigns 
•  Coordinate with the IT team for API connections of social media and CRM, Facebook Pixel and  various other relevant integration for both organic and ad leads management. 
•  Develop and execute the Digital Marketing budget at an optimum level 
• Create a plan and various strategies to handle all official social media and other digital platforms  such as Google presence. 
• Work with the IT team to plan, design, execute, and monitor Digital marketing such as SEO, SEM,  Google ad sense, digital ad campaigns, database marketing, email marketing, content marketing,  social media campaigns, etc. 
•  Engage higher audiences at digital platforms including social media with various relevant  campaigns, activities, and creatives 
•  Continuous learning and remaining updated with digital platforms policies 
•  Develop social media communities and engage them with different social media activities
•  Support other marketing events and campaigns or any other PR-related activities, with social  media presence and engagement 
•  Document the engagement, analytics, and progress report (on ad or non-campaigns) to the  relevant department and report to the line manager 
•  Provide required information to the relevant department in relation to acquired data and social  media 
•  Respond to the engagement as per the need 
•  Build engagement response systems - both technically and textually. 
•  Coordinate and work in a team with cooperation with the IT team 
•  Recommend improvements for better performances on digital platforms in terms of engagement,  lead generation, conversion ratio, and platform development
•  Develop strategies to create the best possible social platform for other departments to use it at the  most 
•  Should learn in-depth knowledge of the products and services of the company
•  Cross-functional (such as different departments) communication and teamwork