Digital Marketing Officer

Arbitrary Digital Marketing

Gairidhara, Kathmandu

Key Skills: Search Engine Optimization (SEO) Marketing Communication Analytical Digital Marketing Sem Google Adwords Social Media Marketing (Smm) Email Marketing Google Analytics

This job is expired 3 years, 1 month ago

Digital Marketing Officer

Basic Job Information

Job Category	:	Marketing / Advertising / Customer Service > Branding, Client servicing, Market research, Marketing communication, Marketing Strategy
Job Level	:	Mid Level
No. of Vacancy/s	:	[ 2 ]
Employment Type	:	Full Time
Job Location	:	Gairidhara, Kathmandu
Offered Salary	:	Negotiable
Apply Before(Deadline)	:	Mar. 23, 2021 23:55 (3 years, 1 month ago)

Job Specification

Education Level	:	Under Graduate (Bachelor)
Experience Required	:	More than or equal to 2 years
Professional Skill Required	:	Search Engine Optimization (SEO) Marketing Communication Analytical Digital Marketing Sem Google Adwords Social Media Marketing (Smm) Email Marketing Google Analytics

Other Specification

At least Bachleor's Degree in either marketing, IT, or digital
Proven working 2 plus years’ experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, email marketing, social media marketing
Having the skill set of content writing will be preferred
Logistic experience is desirable
Excellent client-facing skills
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

Job Description

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our and clients social media presence
Create content for promotional materials pertaining to marketing and Search Engine Optimization (SEO) related activities
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Manage, create and publish original, high-quality content
Create online banner adverts and oversee pay per click (PPC) ad management
Working knowledge of ad serving tools (e.g., DART, Atlas)
Design and develop banners and brochures for online and offline campaigns.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Deliver recommendations to improve client’s site rankings and traffic and/or other measurable results, based on agreed KPIs/ business objectives for the project
Responsible for R&D and reaching potential clients with liaison with the Business Development team
Continuously recommend ideas/tactics and formulate campaign optimization plans