About the job

Company Description

Tara Air is one of the biggest stol airline service provider in the Nepalese mountains with a focus on developing rural Nepal. The company operates a fleet of three STOL aircraft, comprising Twin Otters (DHC 6/300 & 400), offering scheduled and charter flights to almost all airports in the country.

Role Description

• Develop, implement, and manage digital marketing campaigns across various platforms (social media, website, email, etc.).
• Create engaging content for social media, website, and other digital channels.
• Manage and optimize social media accounts, including content scheduling, community engagement, and performance analysis.
• Monitor and analyze website traffic, social media metrics, and campaign performance using analytics tools.
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Manage and optimize online advertising campaigns (Google Ads, social media ads).
• Develop and execute email marketing campaigns to nurture leads and engage customers.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Collaborate with internal teams and external agencies to achieve marketing objectives.
• Create and maintain a digital content calendar.
• Manage online reputation and address customer inquiries and feedback.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 2-3 years of experience in digital marketing.
• Proven track record of successful digital marketing campaigns.
• Strong understanding of SEO, SEM, social media marketing, and email marketing.
• Proficiency in using digital marketing tools and platforms (Google Analytics, Google Ads, social media management tools, email marketing platforms).
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Knowledge of the aviation industry is a plus.