Community Homestay Network
Travel Agents / Tour Operators

The Community Homestay Network is a newly established social enterprise. It is a community-based Homestay network that connects global-travelers with the real faces of Nepal for a genuine local travel experience in Nepal.

Digital Marketing Officer

Views: 1001 | This job is expired 5 years, 10 months ago

Basic Job Information

Job Category	:	Marketing / Advertising / Customer Service
Job Level	:	Mid Level
No. of Vacancy/s	:	[ 1 ]
Employment Type	:	Full Time
Job Location	:	Durbarmarg, Kathmandu, Nepal
Offered Salary	:	Negotiable
Apply Before(Deadline)	:	Jul. 21, 2019 23:55 (5 years, 10 months ago)

Job Specification

Education Level	:	Under Graduate (Bachelor)
Experience Required	:	More than or equal to 2 years

Other Specification

Qualification/ Attainments:

Educated to bachelor level in marketing or similar
2 year’s work experience in digital marketing

Skills:

Excellent organisational, interpersonal and communication skills
Strong analytical and ICT skills
Ability to work on multiple projects at the same time
Ability to work as part of a team and individually
Excellent time management and prioritisation skills
Experience in a similar role in similar organization

Competence:

Experience of managing and writing content for a website CMS
Google Analytics and SEO experience
Experience of managing social media campaigns
Experience of email, adwords and/or display advertising campaigns
Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Working knowledge of HTML
Digital strategy experience

Knowledge:

Knowledge of marketing principles and brand management
Knowledge of effective social media techniques

Job Description

Overall purpose of the job:

To work with our Core Digital Marketing team to implement all aspects of Community Homestay Network digital marketing strategy to reach more people, build stronger relationships with our audiences, converting sales.

Key responsibilities and tasks include:

Website: Managing our CMS, optimising SEO, ensuring content is up to date, user journey is clear and performance of content is measured against clear KPI’s.
Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of Community Homestay Network.
Social Media: a schedule of activity across Facebook, Twitter and Youtube, Instagram and other platforms to expand our social media audience base.
Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimise performance.
Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results.
Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work.
Reporting: Monitor, report and analyse results to improve performance, using tools such as Google analytics and social media insights, so that amendments and improvements can be made where appropriate.
Other: Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountability of the post