newmew

Retail / Shops

Digital Marketing Officer

Views: 22|Published on: Jan 26, 2026

Marketing / Advertising / Customer Service

+1 more

Mid Level

Full Time

Vacancy: 1

Mid-Baneshwor, Kathmandu|

Experience: More than 2 years|

Not Disclosed

Job Description

Roles and responsibilities of this job

Department: Marketing

Job Summary:

We are looking for a creative and data-driven Digital Marketing Officer who will be responsible for planning, executing, and optimizing digital marketing campaigns that boost brand visibility, engage our audience, and drive online and in-store sales.

Key Responsibilities:

Develop and execute digital marketing campaigns to promote eyewear products across social media, email, SEO/SEM, and display advertising
Manage the brand’s website and e-commerce presence, ensuring content is current, visually appealing, and SEO-friendly
Create, curate, and schedule engaging content tailored for different digital platforms (Instagram, Facebook, TikTok, Google, etc.)
Collaborate with creative teams for campaign visuals, product shoots, influencer content, and promotions
Run and optimize paid advertising campaigns (Meta Ads, Google Ads) to drive traffic, conversions, and brand awareness
Work with influencers and brand ambassadors to amplify reach and engagement
Analyze and report on campaign performance using tools like Google Analytics, Meta Insights, and Shopify reports
Monitor trends in fashion, eyewear, and digital marketing to keep the brand relevant and competitive
Support online sales promotions, product launches, and seasonal marketing efforts

Job Specification

Required qualifications for this job

Required Education Level:Under Graduate (Bachelor)

Required Experience:More than 2 years

Other Specification

Bachelor’s degree in Marketing, Digital Media, Communications, or a related field
2+ years of experience in digital marketing, preferably in a fashion, retail, or lifestyle brand
Strong understanding of social media platforms and their role in brand building and sales
Experience with digital advertising platforms (Meta Ads Manager, Google Ads)
Familiarity with SEO/SEM practices and website CMS
Good eye for aesthetics and understanding of brand consistency
Excellent communication and copywriting skills
Data-driven mindset with experience using analytics tools

Skills Required

Required skills for this job

Digital Marketing

Communication

Interpersonal Skills

Google Analytics

Search Engine Optimization (SEO)

Salary

Offered financial and non-financial compensation for this job

Offered Salary:Not Disclosed

Applying Procedure

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Apply Before: Feb 10, 2026

About the organization

newmew

Retail / Shops

Mid-Baneshwor, Mata Kumari Marga, Kathmandu Nepal

Since 2015, Newmew Nepal has actively committed to satisfying the needs of numerous Nepalese individuals by providing affordable, high-quality eyewear. Over time, we have expanded our product range to include over 1000 distinctive eyewear styles and designs.

The company's vision is to become a trusted provider of eyewear solutions, catering to all age groups, with a focus on quality, innovation, and customer satisfaction. Its mission is to deliver a diverse range of sunglasses, lenses, frames, and glasses that meet the needs and preferences of consumers in Nepal, while maintaining high standards of product quality and service excellence. With a commitment to continuous improvement and sustainability, we strive to establish long-term relationships with our customers, employees, and stakeholders, and contribute positively to the eyewear industry in Nepal.

We envision a world where everyone has access to stylish eyewear that enhances their unique style and vision, and we are committed to making this vision a reality. Join us on our journey to make eyewear more than just an accessory – let's make it a reflection of your unique identity and a tool for a clearer, brighter future.

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