Introduction

We are looking for a dynamic, action-driven individual with a strong balance of both analytical and communication skills. The Digital marketing manager will focus on multiple facets of italki acquisition channels in the Japanese market and develop the regional strategy. And will be responsible for optimizing those channels through research, analysis, and execution.

We have an exciting opportunity for an experienced online marketer to join a dynamic environment and contribute to italki success in Japan. You’ll have the opportunity to ramp up our local marketing operations with localized marketing activities to expand our regional presence.

This position will report to the Director of Global marketing and will be responsible for the strategic growth planning and implementing marketing programs & and campaigns aimed at growing the italki business in Japan and putting together best practice protocols for our regional efforts.

Responsibilities

• Working closely with cross-functional teams to lead regional strategic planning and drive the growth of the Japanese market
• Planning and execution of marketing activities; These include campaigns of performance ads, social media, content, digital ads, email, blogs, affiliate networks, public relations, etc.
• Work with a cross-functional team to drive and prioritize product localization and operational needs
• Deliver on revenue and budget targets for assigned digital marketing channels and programs.
• Identify gaps, trends, and influences that exist within the region. Provide information and insights to global HQ and recommend sound and actionable solutions
• Develop operation strategy to scale operations in the region.
• Gather market intelligence on customers, and competitors, provide local insights on key trends/growth segments, and translate to marketing programs.

Requirements

• Japanese Native speaker
• Excellent English language communication skills, both oral and written
• A bachelor’s degree in Business, Analytical, Marketing, Finance, or Information Technology.
• 8+ years experience in Business, Sales & Marketing in Japan market
• Familiarity with consumers in the Japanese market
• Experience working in a startup environment. Able to work independently
• A blend of creativity and analytical skill with a strong results-oriented, metrics-driven approach to problem-solving
• Experience managing external advertising agencies and freelancers

Plus

• Passion for languages with language skills other than Japanese and English (Language in the APAC region is a big plus)
• Experience in companies with global/regional presence with multiple offices across different
• Start-up company background, prefer strong entrepreneurship spirit.