Education, Experience, and Licensing Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience of 2-3 years in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)Working knowledge of HTML, CSS, and JavaScript development and constraints

Digital Marketing Qualifications / Skills:

• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Google Analytics
• Google AdWords
• Keyword marketing/research/Planner/Advertising
• Content Marketing/Blogging
• creative content writing
• heigh quality backlink building
• SEO/SEM / Google Ads
• Google Tag Manager
  
• Social media marketing

Responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs to build and maintain our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans execute, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identifies critical conversion points and drop-off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate

Note: No bar for a deserving candidate on Salary.