Digital marketing managers are in charge of planning and managing marketing campaigns that promote a company's brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends.

Responsibilities:

• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Design, build and maintain a social media presence.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spending and performance based on the insights.
• Brainstorm new and creative growth strategies through digital marketing.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identify critical conversion points and drop-off points and optimize user funnels.
• Provide thought leadership and perspective for adoption where appropriate.
• Proficient in marketing research and statistical analysis
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