Blissful Baskets

E-Commerce/ E-Business

Digital Marketing Manager

Views: 668|Published on: Mar 27, 2025

Marketing / Advertising / Customer Service

+5 more

Senior Level

Full Time

Vacancy: 1

Kupondole, Lalitpur|

Experience: More than 1 year|

Not Disclosed

Job Description

Roles and responsibilities of this job

We are seeking a talented Digital Marketing Officer to enhance our online presence and drive customer engagement. The Digital Marketing Manager will be responsible for developing, implementing, and managing digital marketing campaigns that promote our products and services. This role requires a creative and analytical thinker with a strong understanding of current digital marketing tools and strategies. The ideal candidate will have experience in building brand awareness, driving online traffic, and generating sales through various digital channels.

Key Responsibilities:

Digital Strategy Development:

Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive online sales.
Collaborate with the creative and sales teams to align marketing strategies with business objectives. ○ Manage engaging content across all digital platforms, including social media, email campaigns, and the company website.
Ensure brand collaborations management and influencer marketing.

Social Media Management:

Oversee and manage all company social media accounts, developing strategies to increase followers and engagement.
Manage content calendars and ensure timely publication across various social platforms. ○ Manage social media accounts across platforms like Facebook, Instagram, LinkedIn, and YouTube. ○ Create and schedule engaging social media posts, stories, and videos.
Monitor and respond to comments and messages on social media.
Run paid social media advertising campaigns.

Search Engine Optimization (SEO):

Analyze website traffic and user behavior to inform and adjust marketing strategies.

Email Marketing:

Develop and execute targeted email marketing campaigns.
Create engaging email newsletters with relevant content for different subscriber segments.
Analyze email open rates and click-through rates to improve campaign effectiveness.

Analytics and Reporting:

Track key metrics and analyze campaign performance data.
Generate reports to present insights and recommendations to stakeholders.
Identify areas for improvement and make data-driven adjustments to marketing strategies.

Budget Management:

Manage the digital marketing budget, ensuring optimal allocation of resources to various campaigns and initiatives.

Benefits:

Employee discounts on company products.
Opportunity to build a gifting market from scratch
Paid leaves
Festival Bonus
Public holidays
Gratuity & Provident Fund
A supportive and collaborative work environment

Job Specification

Required qualifications for this job

Required Education Level:Under Graduate (Bachelor)

Required Experience:More than 1 year

Other Specification

Qualifications:

Master degree in Marketing or a related field.
2+ years of experience in digital marketing, preferably within the retail or gifting industry
Strong understanding of digital marketing principles and best practices
Proficiency in social media platforms and analytics tools
Experience with SEO techniques and website optimization
Excellent content writing and editing skills
Ability to analyze data and generate actionable insights
Strong communication and collaboration skills
Familiarity with Nepali digital landscape and marketing trends

Salary

Offered financial and non-financial compensation for this job

Offered Salary:Not Disclosed

Applying Procedure

Click on Login to Apply and apply to this job via your jobseeker profile with easy apply process.

Note: You need to have merojob registered jobseeker profile to apply via your profile.

Apply Before: Apr 11, 2025

About the organization

Blissful Baskets

E-Commerce/ E-Business

Kupondole, Lalitpur

Blissful Baskets is a prominent online gifting company dedicated to delivering joy through thoughtfully curated gifts. It Offers a diverse range of products to corporates and general customers which includes bulk gifting, personalized gifts, flowers, cakes, plants, gourmet foods, and handmade items, Blissful Baskets caters to a variety of occasions and celebrations. Starting its journey in Kathmandu, the company aims to operate nationwide, aspiring to serve customers from every corner of Nepal. With a vision to become a leader in the e-commerce gifting industry, Blissful Baskets continuously innovates to enhance the gifting experience. To expand its offerings, Blissful Baskets strategically partners with small business vendors across different product lines and source products from global market too. This collaborative approach not only supports local businesses but also ensures a unique and wide-ranging selection for customers. Blissful Baskets is committed to scaling its operations and strengthening its market presence in the national gifting industry. With a focus on quality, creativity, and customer satisfaction, Blissful Baskets is on a mission to make every celebration memorable.