About the job

Job Title: Digital Marketing Officer

Location: Thapathali, Kathmandu

Company: Leading Vehicle Rental Company

Salary Range: NPR 35,000 - 40,000 per month

Job Type: Full-time

Job Summary:

We are seeking a dynamic and creative Digital Marketing Officer to join our team at our Thapathali office. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.

Key Responsibilities:

• Develop and manage digital marketing campaigns.
• Oversee a social media strategy.
• Manage and maintain the company’s website(s).
• Write and optimize content for the website and social networking accounts such as Facebook and Twitter.
• Track and analyze website traffic flow and provide regular internal reports.
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion.
• Continually work on the Search Engine Optimization of the website(s).
• Fix any errors or bugs in online content.
• Edit and post videos, podcasts, and audio content to online sites.
• Arrange webinars and webcasts.
• Create online banner adverts and oversee pay-per-click (PPC) ad management.
• Write copy for email marketing campaigns.
• Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.
• Work on printed material to supplement online products.
• Attend product launches and networking events.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• Proven working experience in digital marketing.
• Demonstrable experience