Jiri Nutrition

Food Production

Digital Marketing Lead

Views: 557|Published on: Oct 27, 2025

Marketing / Advertising / Customer Service

+1 more

Senior Level

Full Time

Vacancy: 1

Kamaladi, Kathmandu|

Experience: More than 4 years|

Not Disclosed

Job Description

Roles and responsibilities of this job

Company Overview

Jiri Group comprises 3 brands: Jiri Nutrition, Jiri Foods, and JiriHealth. Jiri Group is on a mission to empower healthier, more balanced lifestyles through premium nutrition products and wellness-driven storytelling. We're more than just supplements — we’re building a brand that educates, inspires, and connects with our community in meaningful ways. As we grow, we're looking for a Digital Marketing Lead to drive our online presence and sales to the next level.

Role Overview

We’re seeking a strategic, creative, and relationship-focused Digital Marketing Lead to manage and grow all aspects of Jiri Group’s digital marketing efforts. From influencer partnerships to e-commerce growth, you’ll be at the center of how our brand shows up online — shaping our story, boosting sales, and building meaningful relationships with our audience and partners.

Key Responsibilities

Digital Marketing Strategy: Develop and execute comprehensive digital marketing plans that align with business goals.
E-Commerce Growth: Manage online sales channels (e.g. Daraz, JiriHealth Website) and drive conversions.
Affiliate & Influencer Marketing: Build and manage affiliate programs and long-term influencer relationships.
Content Creation & Storytelling: Drive content strategy and manage a team to produce engaging, on-brand content that educates and connects.
Design Review & Branding: Oversee visual consistency across all digital touchpoints. Review graphic design and creative assets to ensure brand alignment and quality.
Promotions & Campaigns: Plan and execute product launches, seasonal campaigns, and promotional strategies.
Networking & Relationship Building: Be the face of Jiri within the wellness space. Build relationships with brand collaborators, creators, and health advocates to grow reach and relevance.
Team Collaboration & Leadership: Work cross-functionally with internal team members and external vendors or freelancers. Guide creative direction and provide marketing leadership.

Job Specification

Required qualifications for this job

Required Education Level:Under Graduate (Bachelor)

Required Experience:More than 4 years

Other Specification

4+ years of experience in digital marketing,
Hands-on experience with marketing, influencer campaigns, and managing digital sales.
A strong eye for design and branding, with the ability to review and guide visual content.
Outstanding communication and people skills — you build relationships easily and lead with empathy.
Highly creative with a passion for health, wellness, and storytelling.
Self-starter mindset with strong organizational and project management abilities.

Skills Required

Required skills for this job

Branding

Digital Marketing

Project Management

Networking Skills

Storytelling

Salary

Offered financial and non-financial compensation for this job

Offered Salary:Not Disclosed

Applying Procedure

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About the organization

Jiri Nutrition

Food Production

Kathmandu

Jiri Nutrition is a Nepal-based sports nutrition brand focused on providing science-backed supplements to enhance performance, recovery, and overall wellness. Inspired by the resilience and adventure associated with Jiri, a historic mountain town known as the gateway to Mount Everest, the brand aims to fuel active lifestyles.

Our product range includes plant protein, whey protein, mass gainer, pre-workout, and meal replacement options like the Classic Blend, which combines traditional Nepali superfoods with modern nutritional science.

Focused on performance, recovery, and wellness, the brand emphasizes sustainability, using eco-friendly plant-based sources and donating 1% of sales to eco-farming. Jiri Nutrition caters to athletes, fitness enthusiasts, and those seeking balanced, wholesome nutrition.