Khalti is a mobile wallet, payment gateway & service provider in Nepal. Launched in January 2017, Khalti is one of the leading online payment solution in Nepal. It allows users to pay for a range of services like basic utility payments, hotel bookings, movie and domestic flight tickets, events and many more.

We offer payment solution to over hundreds of merchants across Nepal and provide seamless payments using ebanking, smart banking, cards, and wallet. Being not just limited to mobile app users, Khalti has more than 8000 POS and Agent Network providing Khalti services to end users.

Khalti is home to some of the brightest minds in the country, which includes a team of highly skilled developers and interactive marketers. Our solution-oriented approach makes us reliable for any and all kind of service you might require from Khalti with the best user experience possible.

Our goal is to simplify lives of people by bringing financial inclusivity to every individual in Nepal and take the payment industry from offline to online through best practices.

Khalti is a mobile wallet, payment gateway & service provider in Nepal. Launched in January 2017, Khalti is one of the leading online payment solution in Nepal. It allows users to pay for a range of services like basic utility payments, hotel bookings, movie and domestic flight tickets, events and many more.

We offer payment solution to over hundreds of merchants across Nepal and …

Digital Marketing Lead

Views: 2428 | This job is expired 1 year, 3 months ago

Basic Job Information

Job Category	:	Marketing / Advertising / Customer Service > Branding, Creative directions, Direct marketing, Marketing communication, Marketing Strategy
Job Level	:	Senior Level
No. of Vacancy/s	:	[ 1 ]
Employment Type	:	Full Time
Job Location	:	Bakhundole, Lalitpur
Offered Salary	:	Negotiable
Apply Before(Deadline)	:	Mar. 07, 2023 23:55 (1 year, 3 months ago)

Job Specification

Education Level	:	Graduate (Masters)
Experience Required	:	More than or equal to 4 years
Professional Skill Required	:	Leadership People Management Market Research Content Management Performance Marketing

Other Specification

Strong Leadership & Team Management skills
Must be accountable for targets/development
Clear Understanding of Performance Marketing
Depth of Knowledge of Content and Social Media Marketing Strategies.
Excellent Communications skill
Excellent Knowledge of the Fintech ecosystem
Good understanding of IT-enabled services
Right attitude towards work and responsibilities
Microsoft office, business analytics desired
Excellent Critical thinking and analysis skills
Must have a two/four-wheeler with a valid license

Job Description

Campaign planning, budgeting & execution to ensure business target
Ensure Targeted ROI on marketing expenses/investment of the company
Take ownership of flagship campaigns and ensure the objectives of those campaigns are met with allocated resources.
Lead the digital marketing team of the company including Content, Social media, SEO, Digital ads, and Video team
Planning & execution of different digital, BTL, and other activities to ensure user KPI
Close coordination with external parties like influencers, media, and key partners for collaborations and business development
Close inter and intra-departmental coordination curating to digital marketing requirements
Reporting & update of campaign performance, user growth, website and SEO performance, digital ads, and website optimization directly to the CMO & CEO
Plan and execute all digital marketing, including SEO, marketing database, email, social media and display advertising campaigns.
Collaborate with internal teams to create landing pages and optimize the user experience.
Managing, guiding, and training the marketing team and motivating them to achieve their goals.
Manage all digital marketing channels to ensure brand consistency.
Manage and improve online content, considering SEO and Google Analytics.
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).