Khalti Digital Wallet
Information / Computer / Technology

Khalti by IME, a product of IME Khalti Ltd., is the largest digital wallet of Nepal. With almost a decade of serving digital financial services, the two wallets (IME Pay & Khalti), each with their own unique identity among Users, have come together as एक.

Khalti by IME, a unified brand merging the legacy of IME Pay and the innovation of Khalti, is an integrated payment solution for Nepal, a one-stop solution for Digital Financial Services, expanding its service from payments to smart saving, investment, credit facility & more.

Digital Marketing Lead

Views: 2715 | This job is expired 2 years, 6 months ago

Basic Job Information

Job Category	:	Marketing / Advertising / Customer Service > Branding, Creative directions, Direct marketing, Marketing communication, Marketing Strategy
Job Level	:	Senior Level
No. of Vacancy/s	:	[ 1 ]
Employment Type	:	Full Time
Job Location	:	Bakhundole, Lalitpur
Offered Salary	:	Negotiable
Apply Before(Deadline)	:	Mar. 07, 2023 23:55 (2 years, 6 months ago)

Job Specification

Education Level	:	Graduate (Masters)
Experience Required	:	More than or equal to 4 years
Professional Skill Required	:	Performance Marketing Content Management Leadership Market Research People Management

Other Specification

Strong Leadership & Team Management skills
Must be accountable for targets/development
Clear Understanding of Performance Marketing
Depth of Knowledge of Content and Social Media Marketing Strategies.
Excellent Communications skill
Excellent Knowledge of the Fintech ecosystem
Good understanding of IT-enabled services
Right attitude towards work and responsibilities
Microsoft office, business analytics desired
Excellent Critical thinking and analysis skills
Must have a two/four-wheeler with a valid license

Job Description

Campaign planning, budgeting & execution to ensure business target
Ensure Targeted ROI on marketing expenses/investment of the company
Take ownership of flagship campaigns and ensure the objectives of those campaigns are met with allocated resources.
Lead the digital marketing team of the company including Content, Social media, SEO, Digital ads, and Video team
Planning & execution of different digital, BTL, and other activities to ensure user KPI
Close coordination with external parties like influencers, media, and key partners for collaborations and business development
Close inter and intra-departmental coordination curating to digital marketing requirements
Reporting & update of campaign performance, user growth, website and SEO performance, digital ads, and website optimization directly to the CMO & CEO
Plan and execute all digital marketing, including SEO, marketing database, email, social media and display advertising campaigns.
Collaborate with internal teams to create landing pages and optimize the user experience.
Managing, guiding, and training the marketing team and motivating them to achieve their goals.
Manage all digital marketing channels to ensure brand consistency.
Manage and improve online content, considering SEO and Google Analytics.
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).