Job Summary:

We are seeking a highly creative and analytical Digital Marketing Executive to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our products and services. This role requires a combination of creativity, strategic thinking, and analytical skills to drive engagement, increase brand awareness, and ultimately, generate leads and sales.

Key Responsibilities:

• Develop Digital Marketing Strategies: Collaborate with the marketing team to create digital marketing strategies that align with the company's goals and objectives.
• Manage Online Campaigns: Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to social media, email, search engine marketing (SEM), and display advertising.
• Content Creation: Create engaging content for digital channels, including social media posts, blog articles, email newsletters, and website content.
• SEO and SEM: Monitor and improve website traffic through search engine optimization (SEO) strategies. Manage pay-per-click (PPC) campaigns to increase visibility and drive qualified traffic to the website.
• Social Media Management: Manage company social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms. Develop and implement social media campaigns to increase brand awareness and engagement.
• Email Marketing: Design and execute email marketing campaigns to nurture leads, retain customers, and drive sales. Monitor email performance metrics and optimize campaigns for better results.
• Analytics and Reporting: Track and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts. Provide regular reports and insights to stakeholders, highlighting areas for improvement and opportunities for growth.
• Stay Updated with Trends: Keep abreast of the latest digital marketing trends, tools, and best practices. Implement innovative strategies to stay ahead of the competition and continuously improve campaign performance.

Qualifications and Skills:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience as a Digital Marketing Executive or similar role.
• Strong understanding of digital marketing concepts, including SEO, SEM, social media, email marketing, and content marketing.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
• Excellent written and verbal communication skills.
• Creative thinker with strong analytical abilities.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Certification in digital marketing (e.g., Google Analytics, HubSpot) is a plus.