Anxious To Matter

Information / Computer / Technology

Digital Marketing Advertising Lead

Views: 2991|Published on: Oct 16, 2024

IT & Telecommunication

+1 more

Mid Level

Full Time

Vacancy: 1

Bhaktapur|

Experience: More than 3 years|

Not Disclosed

Job Description

Roles and responsibilities of this job

We are seeking a dynamic and results-driven Digital Marketing Advertising Lead to oversee all aspects of our digital advertising efforts. This is a key position in a small business environment, requiring a hands-on individual who can both strategize and execute campaigns across various digital channels. You will be responsible for the full lifecycle of advertising campaigns, from setup to optimization and reporting. Proficiency in Google Ads and Meta Ads is essential, with some knowledge in TikTok Ads and other platforms. Goals such driving brand awareness, lead generation, and revenue growth is key to our client’s success.

Key Responsibilities:

1. Campaign Strategy & Planning:

Develop, implement, and manage comprehensive digital advertising strategies across Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, and other relevant platforms.
Identify target audiences, market trends, and business objectives to create tailored advertising plans that meet the company's goals.
Monitor competitor activities and industry trends to stay ahead of the curve.

2. Campaign Setup & Management:

Create and optimize Google Ads campaigns, including search, display, remarketing, and YouTube ads.
Manage and optimize campaigns on Meta platforms (Facebook, Instagram) to drive engagement and conversions.
Oversee TikTok Ads campaigns to reach younger audiences and capitalize on emerging trends.
Ensure proper tracking and attribution using tools like Google Tag Manager, UTM tracking, and pixel management.

3. Performance Monitoring & Optimization:

Continuously monitor and analyze campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversion rates to optimize for maximum effectiveness.
Implement A/B testing for ads, creatives, and landing pages to improve performance.
Adjust bidding strategies and budget allocations to maximize ROI.

4. Creative & Copy Collaboration:

Work closely with the design and content teams to create compelling ad copy, visuals, and videos that resonate with target audiences.
Ensure all ads align with brand guidelines and maintain a consistent tone and message.
The creative and content will be managed by another team, but you will be required to assist in strategic idea generation and input of creative used.

5. Budget Management:

Manage and allocate advertising budgets across various platforms to ensure cost-effective campaigns.
Provide monthly, quarterly, and annual budget forecasts and performance reports.

6. Reporting & Analytics:

Generate detailed performance reports, providing actionable insights and recommendations for improvement.
Utilize analytics tools such as Google Analytics, Facebook Insights, and other reporting dashboards to measure the impact of campaigns.
Present data-driven insights to stakeholders and suggest optimizations based on key findings.

7. Lead Generation & Tracking:

Ensure digital campaigns are designed to generate high-quality leads that align with the sales funnel.
Collaborate with sales teams to optimize ad campaigns and ensure lead quality is tracked and measured.

8. Team Coordination:

Collaborate with cross-functional teams, including content, SEO, design, and sales, to ensure cohesive marketing efforts.

Job Specification

Required qualifications for this job

Required Education Level:Under Graduate (Bachelor)

Required Experience:More than 3 years

Other Specification

Key Qualifications and Skills:

Experience: 3-5 years of hands-on experience in digital advertising and campaign management across Google Ads, Meta Ads, and TikTok Ads. Experience in a small business or startup environment is preferred.
Certifications: Google Ads Certification, Meta Blueprint Certification, or similar certifications aren’t essential, but considered.
Technical Skills: Proficient in ad platforms such as Google Ads (Search, Display, Remarketing, YouTube), Meta (Facebook/Instagram) Ads Manager, TikTok Ads Manager, and Google Analytics.
Tools & Software: Experience with Google Tag Manager, Google Analytics, Facebook Pixel, UTM tracking, and relevant ad management and reporting tools.
Analytical Skills: Strong data analysis capabilities with the ability to interpret metrics and make data-driven decisions to optimize campaigns.
Creative Mindset: Ability to collaborate with designers and copywriters to produce effective ads that generate engagement and conversions.
Problem-Solving: Strong organizational, time management, and problem-solving skills to handle multiple campaigns simultaneously.
Communication: Excellent verbal and written communication skills to collaborate with internal teams and present results to stakeholders.

Nice-to-Have Skills:

Experience with landing page optimization based on findings from strategy/research, and results.
Knowledge of other ad platforms such as LinkedIn Ads, Twitter Ads etc.
Familiarity with CRM systems and sales funnels to align marketing and sales strategies.

Skills Required

Required skills for this job

Communication

Advertising

Ppc Management

Facebook Advertising

Google Advertising

Salary

Offered financial and non-financial compensation for this job

Offered Salary:Not Disclosed

Applying Procedure

Click on Login to Apply to get the email address / external link to apply.

Note: You need to be a registered jobseeker to view the applying email address / external link.

Apply Before: Oct 18, 2024

About the organization

Anxious To Matter

Information / Computer / Technology

Shantinagar, Baneswor, Kathmandu, Nepal

We are an Australia based innovative digital marketing agency with our backend and strategy office in Kathmandu. We have a collective experience of over 12 years in the digital marketing industry serving B2B and B2C companies in Australia and elsewhere.

We believe in teamwork and always welcome teammates that are awesome and have the ability to deliver awesome growth strategies for our clients.

ATM is an inclusive workplace that strives for excellence in all avenues of the workplace and staff relations. ATM values loyalty and going the extra mile in the workplace, we value all opinions and endeavour to give all staff a platform to grow and thrive in our workplace and in their lives. We believe in hard honest work that leads to extraordinary results for our clients that are Anxious to Matter and willing to undertake the effort required to get those results.

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