About the job

• Position Title: Digital Content Creator
• Department: Marketing
• Reports To: Marketing Manager
• Location: Maitidevi

Position Overview:

As the Digital Content Creator, your primary responsibility is to develop and produce engaging, high-quality video content that drives brand awareness, increases followers across social platforms, and generates quality leads. You will conceptualize, storyboard, shoot, edit, and optimize videos to ensure they align with our marketing strategies and are tailored to different platforms. Your work will play a critical role in enhancing our digital presence and supporting overall marketing objectives.

Key Responsibilities:

Video Content Development:

• Develop engaging and high-quality video content that aligns with our brand and marketing strategies.
• Conceptualize, storyboard, shoot, edit, and produce videos from start to finish, ensuring they meet the desired creative vision and quality standards.

Audience Engagement and Growth:

• Utilize video content to increase followers and engagement across social platforms, contributing to the overall growth of our online communities.
• Leverage video content to enhance brand awareness and ensure consistent messaging across all channels.

Brand Awareness and Consistency:

• Ensure that all video content produced reflects our brand's identity and maintains a consistent message that resonates with our target audience.
• Collaborate with the marketing team to align video content with broader marketing strategies and campaigns.

Collaboration and Innovation:

• Work closely with other members of the marketing team, including graphic designers, copywriters, and social media managers, to ensure a cohesive approach to content creation and distribution.
• Stay updated with industry trends, tools, and technologies to continuously innovate and improve video content creation processes.

Expectations and Growth Opportunities:

• Continuously enhance your skills in video production, editing, and platform-specific optimization to stay ahead in a rapidly evolving digital landscape.
• Take initiative in exploring new video formats, styles, and trends that can further elevate our content strategy.
• Collaborate effectively with team members, contributing to a dynamic and creative work environment.
• Seek feedback and engage in professional development opportunities to grow within your role and support the success of our marketing initiatives.