Should be a wordsmith with an ability to create magic with innovative use of words. You are responsible for transforming ideas into words, weaving words to create mental images and vividly project and express the benefits of a product and should know how to write lines that tell and sell.

• Meeting with account executives to discuss the client's requirements and core messages
• Brainstorming visual and copy ideas with other members of the creative team
• Writing and presenting a few options to clients
• Modifying copy until the client is satisfied
• Familiarizing themselves with the product, target audience and competitor activities in the market