About the job

CLUSTER DIRECTOR OF SALES & MARKETING (Cluster DOSM)

Luxury 5 Star Hotel Chain

Location - Kathmandu, Nepal

Reporting of - Unit Sales Heads, Director Marketing & Reservation Manager

Reporting to - Cluster General Manager

CTC - INR 35 to 40 lacs per annum + perks + benefits

The Cluster Director of Sales & Marketing is a crucial position responsible for developing and implementing a Sales and Marketing strategy that will drive Brand and Revenue growth and increase Market Share. 

The Cluster DOSM will be responsible for managing the Sales team, Marketing team and Reservations team; Developing and maintaining relationships with clients, and identifying new business opportunities. The Cluster DOSM will also be responsible for monitoring industry trends, forecasting sales, and developing pricing strategies to maximize revenue.

In addition to these responsibilities, the Cluster DOSM will work closely with other departments within the hotels such as Front Office, Food & Beverage & Revenue Management and the Senior Management (incl Owners), to ensure that all Sales & Marketing efforts are aligned and integrated into the overall business strategy and to develop strategies to maximize REVPAR and grow market share.

The ideal candidate for this position will have a proven track record of success in Sales and Marketing in a Luxury 5 Star Hotel Chain as a DOSM. The candidate must also possess strong leadership skills and be able to motivate and manage a team of approx 20 professionals.

RESPONSIBILITIES: 

• To oversee and manage Sales team, Marketing team and Reservations team to ensure maximum revenue, promotional coverage, and marketing opportunities are achieved.
• Maintain and promote a teamwork environment with effective and clear communication amongst co-workers.
• Work with Unit Sales Managers to ensure understanding of sales strategy and effective implementation of this strategy for the segment.
• Work with the Management team to create and implement a sales plan addressing revenue, customers, and the market for the segment led by the DOS.
• Work with the Director Marketing and his team to manage the brand; on traditional mediums as well as digital mediums. 
• Ensure the Hotels meets or exceeds budgeted goals and targets.
• Follow and track company cross-sell procedures.
• Utilize company profile database to determine geographic areas for travel agent calls while maintaining top and existing travel agent accounts.
• Organize travel agent month and travel agent appreciation rates for slow months.
• Assist with the development and implementation of promotions, both internal and external.
• Creating a focus on attracting new business.
• Lead the monthly sales strategy meeting.
• Updating and owning the Sales & Marketing strategy & plans with the Cluster General Manager.
• Review and approve any special corporate negotiated rates by signing corporate contracts.
• Provide positive and aggressive leadership to ensure maximum revenue potential. 
• Lead on-property sales functions to build long-term, value-based customer relationships that enable the achievement of hotel sales objectives. 
• Recommend monthly room nights target goals for all sales team members.
• Participate in sales calls with members of the sales team to acquire new business. 
• Develop and send informative press releases to targeted lists highlighting all activities and promotions.
• Oversee and ensure the updation of rates, and promotions on the hotel website, OTA’s (Online travel agents), GDS, etc. without any rate parity.
• Responsible for the training of Sales Managers and staff.
• Evaluate and drive the hotel’s participation in the various sales channels, Market Sales, Event Booking Centres, electronic lead channels, etc.
• Monitors all day-to-day activities of direct reports.
• Executes and supports the operational aspects of business booked (e.g., generating proposals, writing contracts, customer correspondence).