Reporting to: Sr Management

• Creating Brand communication through advertising agency
• Managing the annual advertising and media budget of the brand. To track actual spends and ensure costs are within the overall budget allocated
• Long and short term product strategy
• Manage and develop the agency relationships
• To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy
• To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns
• Other duties include launching and coordinating brand activation initiatives, events and promotions