Brand Marketing Specialist - Hospitality Industry

About the job

• Conduct brand market research regarding consumer requirements, habits and trends (Specially of Hospitality Industry)
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with branding and digital marketing internal team members to implement brand awareness and marketing activities
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, search engines etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
• Write, proofread, and edit creative and technical content across different mediums
• Work with external agencies and vendors to execute marketing campaigns