About the job

About Us: 

Primax International Inc. is a distributor of Nikon Cameras and lenses in Nepal. We are dedicated to promoting photography and supporting photographers through our wide range of products and services, including the Nikon School, loan programs, and various customer engagement activities.

Position Overview:

We are looking for a dynamic and experienced Brand Manager to join our team. The Brand Manager will play a crucial role in shaping the brand's presence and engagement in the market. This position requires a creative, strategic thinker with excellent communication skills and a passion for Photography/Content Creation.

Key Responsibilities:

• Develop and implement brand strategies and marketing campaigns
• Manage brand positioning and messaging across all platforms
• Create and maintain brand guidelines and ensure consistency
• Lead market research initiatives and analyze consumer insights
• Collaborate with digital marketing teams to ensure brand alignment
• Monitor brand performance metrics and prepare reports
• Manage relationships with external agencies and vendors
• Oversee social media strategy and content development
• Plan and execute brand activation events

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field
• 2+ years of experience in brand management, preferably for electronics products
• Proven track record of successful brand campaigns
• Strong understanding of digital marketing and social media platforms such as IG/FB
• Basic graphic design / Photo and video editing knowledge
• Excellent project management and leadership skills
• Outstanding written and verbal communication abilities
• Analytical mindset with strong problem-solving skills