Lomus Digital

Trading - Export / Import / Merchandising

Brand Manager / Brand Strategist

Views: 478|Published on: Nov 13, 2025

Sales / Public Relations

Entry Level

Full Time

Vacancy: 1

Naxal, Kathmandu|

Experience: More than 2 years|

NRs. 25,000 - 30,000 Monthly

Job Description

Roles and responsibilities of this job

We are looking for a dynamic Brand Manager/Brand Strategist to lead, unify, and strengthen the brand identity of our entire portfolio. The ideal candidate will oversee brand positioning, marketing strategy, and creative storytelling across all business units while ensuring each brand retains its distinct personality within the Lomus ecosystem.

Key Responsibilities

1. Brand Strategy & Positioning

Develop, implement, and manage brand strategies for all brands like all brands ensuring clear positioning in their respective markets.
Create a unified brand vision that ties all companies under the Lomus identity while maintaining individuality for each brand.
Establish and enforce brand guidelines, tone of voice, and design language for consistency and professionalism across all communication.
Identify growth opportunities and new positioning angles for each brand based on market trends and business objectives.
Market Research, Corporate dealing & client handling.

2. Brand Development & Storytelling

Lead the creation of strong brand narratives that communicate each brand’s purpose, values, and differentiation.
Build storytelling frameworks that align technical products with emotional and aspirational appeal.
Evolve the Group’s brand presence by crafting a compelling corporate story that represents Lomus’s innovation, reliability, and legacy.

3. Campaign Planning & Execution

Plan and manage product launches, dealer campaigns, and B2B marketing activations across all business units.
Oversee in-store branding, POP materials, exhibition setups, and dealer events to ensure consistent and impactful visibility.
Coordinate with creative agencies, media partners, and vendors to ensure on-brand, timely, and cost-effective campaign delivery.

4. Cross-Brand Coordination & Synergy

Build and maintain strong collaboration between marketing, sales, and leadership teams across brands.
Align marketing efforts with overall group strategy — ensuring efficient resource use and message consistency.
Act as the brand custodian ensuring that each brand’s communications enhance the reputation of Lomus Digital.

5. Research, Insights & Innovation

Conduct regular market and competitor research across industries to identify trends, gaps, and innovation opportunities.
Analyse consumer behaviour, dealer preferences, and market feedback to refine brand strategy and product communication.
Use data-driven insights to optimise campaigns and guide long-term brand growth.
Recommend product branding innovations, packaging improvements, or new touch points that enhance visibility and perception.

6. Digital & Content Management

Oversee social media presence and digital marketing strategies (E-commerce) for each brand.
Develop content calendars, digital campaigns, and brand storytelling initiatives that engage both B2B and B2C audiences.
Manage online reputation and digital consistency across websites, online listings, and social media channels.
Making a MIS reports and reporting to the management.

7. Performance & Reporting

Define KPIs for brand growth, campaign success, and audience engagement for each brand.
Prepare detailed reports and brand performance reviews for management, with actionable recommendations.
Monitor return on marketing investments and continually refine strategies to improve impact and efficiency.

8. Leadership & Team Development

Lead and mentor a small team of marketing and design professionals across brands.
Coordinate with external agencies and freelancers to execute high-quality creative work.
Foster a creative, collaborative, and insight-driven culture within the Group’s marketing ecosystem.

Job Specification

Required qualifications for this job

Required Education Level:Under Graduate (Bachelor)

Required Experience:More than 2 years

Other Specification

Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
2+ years of experience in brand management, marketing strategy, or communications.
Proven experience managing multiple brands or a diverse product portfolio.
Strong creative and strategic thinking skills.
Excellent written and verbal communication abilities.
Strong understanding of both traditional and digital marketing.
Ability to work cross-functionally with multiple teams and manage multiple projects simultaneously.

Skills Required

Required skills for this job

Branding

Team Management

Data Management

Client Handling

Social Media Marketing

Salary

Offered financial and non-financial compensation for this job

Offered Salary:NRs. 25,000 - 30,000 Monthly

Applying Procedure

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Apply Before: Nov 28, 2025

About the organization

Lomus Digital

Trading - Export / Import / Merchandising

Gairidhara, Subarna Shamsher Marg

Lomus Digital Pvt. Ltd. is the authorised distributor of selling Whirlpool Products & KitchenAid Products since 2019 and TATA Vertis brand Cooler & Orient brand Cooler are also distributed since 2025 in Nepal. We, over the years have been in the market as a trusted name amongst its consumer, & it continues to provide end to end service from manufacturing, distributing, retailing, trading & providing necessary after sales service to its consumers in Nepal. It provides a various product like washing machines, refrigerators, air conditioners, microwaves, chest freezers, kitchen hubs, stand mixers, blenders, toasters etc. It has a modern manufacturing unit that is suitable for the production of the variety of electronic products. We sell our product in most of the terai areas are Birgunj, Biratnagar, Birtamod, Butwal, Janakpur, Dhangadi, Dang, Nepalgunj, Birendranagar, Kanchanpur etc. We operate our service from Kathmandu all over Nepal. We can distribute our products available across its retails counters most effectively. We are committed to our customers by providing the best products at the most reasonable price with uncompromised after sales services.

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