Digital Marketing and Branding Coordinator

Apala Jewels

Gem and Jewellery

Digital Marketing and Branding Coordinator

Views: 100|Published on: Mar 11, 2026

Marketing / Advertising / Customer Service

+2 more

Mid Level

Full Time

Vacancy: 1

Baluwatar, Kathmandu|

Experience: More than 2 years|

NRs. 35,000 - 40,000 Monthly

Job Description

Roles and responsibilities of this job

Reporting to: Senior Communication Manager & Brand Manager

Role Summary

The Digital Marketing and Branding Coordinator will be responsible for managing brand communication, digital presence, internal and external events, and strategic collaborations. The role requires strong organizational skills, creativity, and the ability to execute branding initiatives aligned with company objectives.

Key Roles & Responsibilities

Brand Strategy & Communication

Coordinate with the Brand Manager, Brand Ambassador, and Director of Sales to align all branding initiatives, campaigns, launches, and storytelling strategies.
Maintain and execute the annual branding and marketing campaign calendar.
Develop compelling product storytelling aligned with brand identity and seasonal campaigns.
Finalize monthly content calendars for Apala, Brand Ambassador platforms, newsletters, and blogs in collaboration with Brand Manager.
Conduct market research and competitor analysis to strengthen brand positioning.
Ensure brand consistency across all digital and offline platforms.

Digital & Social Media Management

Manage Apala’s digital presence including scheduling posts, caption development, and engagement monitoring.
Strategically select products for paid promotions and prepare monthly boosting plans.
Track daily, weekly, and monthly performance metrics and maintain the Social Media calendar.
Monitor and respond to Google My Business reviews and customer interactions.
Prepare weekly/quarterly digital performance reports with insights and improvement strategies.

Event Planning & Execution (Internal & External)

Plan and execute internal events (team events, product launches, training sessions) and external events (exhibitions, pop-ups, influencer events).
Develop event concepts, themes, and execution timelines.
Coordinate vendors, venues, décor, gifting, and logistics.
Manage event budgets and post-event reporting.
Ensure all branding materials and resources are prepared in advance.
Conduct post-event evaluations and performance analysis.

Collaboration & Partnership Management

Research and identify potential collaboration opportunities with influencers, designers, and brands.
Evaluate collaboration proposals based on brand alignment, audience reach, and ROI.
Prepare proposal analysis reports and recommendations for management approval.
Manage communication and execution of approved collaborations.
Maintain collaboration tracking records and submit performance reports.

Photoshoot & Creative Coordination

Plan and schedule photoshoots and coordinate with studios and creative teams.
Assist in outfit styling and jewelry selection.
Maintain accurate jewelry logs for all items used in shoots and collaborations.
Ensure proper tracking and safe return of jewelry inventory.

Job Specification

Required qualifications for this job

Required Education Level:Under Graduate (Bachelor)

Required Experience:More than 2 years

Other Specification

Bachelor’s degree completed (Marketing, Management, Business, or related field preferred).
2–3 years of experience in branding, social media management, or event management.
Strong knowledge of Google Workspace (Google Sheets, Google Docs, Google Drive).
Strong organizational and coordination skills.
Excellent communication and presentation abilities.
Creative mindset with attention to detail.
Ability to multitask and meet deadlines.

Compensation & Benefits

Salary: NPR 35,000 – 40,000 per month (Negotiable based on experience and skills).
Performance-based incentive/bonus after 6 months of joining, aligned with Apala Jewels’ company policy.
Opportunity to work closely with brand leadership and grow within the organization.

Office Timing: 10 AM to 6:30 PM

Note: Both male and female candidates are encouraged to apply.

Skills Required

Required skills for this job

Branding

Digital Marketing

Multitasking

Event Management

Social Media Management

Google Workspace

Salary

Offered financial and non-financial compensation for this job

Offered Salary:NRs. 35,000 - 40,000 Monthly

Applying Procedure

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Apply Before: Mar 26, 2026

About the organization

Apala Jewels

Gem and Jewellery

Bipula Niwas, Baluwatar, Kathmandu, Nepal

Apala Jewels redefines luxury as an intimate, curated journey of self-expression. With a commitment to concierge-level service, we make every client feel uniquely valued and inspired. Guided by our belief that "Luxury is our Signature," each piece reflects timeless sophistication, transforming every interaction into a celebration of personal style and storytelling.

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