Assistant Specialist, Customer Lifecycle Management

Ncell

Telecommunication

Assistant Specialist, Customer Lifecycle Management

Views: 66|Published on: May 20, 2026|

IT & Telecommunication

Mid Level

Full Time

Vacancy: 1

Kathmandu|

Experience: More than 2 years|

Not Disclosed

Job Title: Assistant Specialist, Customer Lifecycle Management
Department: Consumer Business
Location: Currently stationed in Kathmandu however can be placed anywhere in Nepal as per business needs and future requirements.
Reporting To: CLM, Unit Head

Job Purpose:
To drive activation and monetization of subscriber base by designing and executing targeted segmental strategies. The role is responsible for converting inactive users into revenue-generating customers subsequently nurturing them into regular base and engaging users to sustain long-term value and uplifting of the revenue and management of the active base

Key Responsibilities:

A. Base Management

Own the subscriber base and track key metrics (dormancy buckets, reactivation rates, usage behavior).
Define and manage base cohorts (e.g., 30/60/90-day inactive users).
Identify key drivers of inactivity through data analysis.

B. Winback Strategy & Campaign Execution

Design and execute targeted winback campaigns using CLM platforms.
Develop personalized offers (data, voice, combo packs, incentives e.t.c.) to trigger SIM re-usage.
Leverage multi-channel outreach (SMS, app push, outbound calls, digital channels e.t.c.) for reactivation.

C. Revenue Activation & Uplift

Drive incremental revenue from subscribers.
Track first recharge / first usage behavior.
Optimize offers to maximize conversion and ARPU uplift.

D. Post-Winback Customer Nurturing

Design handholding journeys for reactivated users to transition them into active, regular users.
Create step-up engagement plans (e.g., follow-up offers, usage nudges, onboarding communication).
Monitor early lifecycle behavior to prevent repeat dormancy.

E. Segmentation & Analytics

Perform micro-segmentation of base based on past usage, recharge patterns, and value potential.
Identify high-potential dormant users for prioritized interventions.
Continuously refine targeting using campaign performance insights.

F. Campaign Performance & Optimization

Track key metrics for reactivated customers such as reactivation rate, cost per reactivation, incremental revenue, and retention post-winback and other campaign KPIs
Conduct A/B testing to optimize campaign effectiveness.
Provide regular insights and recommendations to improve outcomes.

G. Cross-functional Collaboration

Work closely with but not limited:
CLM team for campaign execution and segmentation
Product team for offer constructs
Analytics team for insights and modeling
Digital/App team for customer journey execution
Customer Service for feedback and support

H. Reporting and analytics

Regular creation of dashboard and Reports in different tools and Monitor and perform analysis of launched Products and Solutions performance data with the targets
Identify the need of different reports to understand business and preparation of different reports on Daily/Weekly/Monthly basis

Key KPIs

Segmental Base count growth
ARPU growth of the segmental base
Reactivation rate of inactive subscribers
Incremental revenue from winback campaigns
% of reactivated users becoming active (30/60/90 days retention)
Repeat dormancy reduction
Campaign conversion rates and ROI

Requirements:

2–5 years of experience in CLM, CRM, analytics, or telecom marketing

Success Profile

Ability to convert dormant base into revenue streams
Strong focus on execution and measurable outcomes
Capability to balance short-term activation with long-term retention
Decrease in value drop rate of the base

Education:

Bachelor’s degree in management, Economics or other relevant discipline

Skills:

Strong understanding of customer behavior and lifecycle management
Experience working with campaign management tools / CLM platforms
Good analytical and data interpretation skills
Execution excellence
Customer-centric approach
Problem-solving mindset
Collaboration and coordination

Duty Station
Kathmandu but can be placed anywhere in Nepal as per business needs and future requirements.

What we offer:

International Working Environment, Robust Performance Management Process, Internal Opportunities, Ncell Academy Trainings, Work – Life Balance, Flexible Working Practices, Competitive Compensation, Festive Allowance, Social Security Fund, Leave Travel Allowance, Medical Insurance, Communication Facilities, etc.

Applying Procedure

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Documents Required

* Documents required while applying for this job

Resume
Application Letter
Bachelors Transcript

Apply Before: May 26, 2026

About the organization

Ncell

Telecommunication

Ward No. 26, Lainchaur, Kathmandu Metropolitan City, Kathmandu, Nepal

At Ncell, we are passionate about our values, principles, and our strategic priorities. We believe that having the right talent in the right roles enables execution, improves our customer’s experience, and delivers breakthrough results. This is what makes us a winning team.

At Ncell, we lay much emphasis on our corporate values: Uncompromising Integrity, Exceptional Performance, Customer at our Heart, Breakthrough Innovation, and One Company - One Family. These values are the most integral part of our business. We carry out our daily business by keeping these values in mind as we, as an organization strongly stand for it.

Applicants must have the highest ethical standards, strong leadership skills, excellent judgment, a sense of personal initiative, and problem-solving abilities.

Ncell offers a competitive package that is designed to make you feel an integral part of the team and directly involved in the company's success.

Ncell is also committed to protecting Applicants' personal data. In Ncell, we take privacy seriously and all our activities are underpinned by our T.R.U.S.T principles of being Transparent, respecting your Rights, in our Use of personal data, through robust cyber Security practices and we take due care when Transfer of data is required. Click the link to know more about applicants privacy
https://webapi.ncell.com.np/upload/Notice/Ncell_Axiata_Privacy_Notice_for_Candidates.pdf

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