About the job

Key Responsibilities:

Strategic Planning and Execution:

• Develop and implement comprehensive marketing strategies aligned with the company's business objectives.
• Analyze market trends and competitors to identify opportunities and threats.
• Create and manage annual marketing budgets.

Brand Management:

• Enhance brand awareness and market presence through innovative marketing campaigns.
• Ensure consistent brand messaging across all marketing channels and materials.

Digital Marketing:

• Oversee digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns.
• Manage and optimize the company’s website for better user experience and lead generation.
• Monitor and report on the effectiveness of digital marketing campaigns using analytics tools.

Advertising and Promotion:

• Plan and execute advertising campaigns across various media platforms.
• Develop promotional materials and coordinate with external vendors and agencies.
• Organize and participate in trade shows, exhibitions, and other promotional events.

Market Research:

• Conduct market research to understand customer needs, preferences, and purchasing behavior.
• Utilize market insights to inform product development and marketing strategies.

Reporting:

• Prepare and present regular reports on marketing activities, performance metrics, and ROI to senior management.
• Adjust strategies based on data-driven insights and feedback.

Qualifications:

• Master’s degree in Marketing, Business Administration, or a related field. 
• Minimum of 4-5 years of experience in marketing. 
• Proven track record of developing and executing successful marketing campaigns.
• Strong knowledge of digital marketing techniques and tools.
• Excellent analytical, communication, and leadership skills.
• Ability to work effectively in a fast-paced, dynamic environment.