Website Content Strategist

About the job

Request for Proposal

Location: Kathmandu, Nepal

Type of Contract: Consultant

Post Level: Mid / Senior

Contract Duration: Project-based 

Application Deadline: 28th December 2024

Company Background:

Aloi is a software platform for digitally monitoring loan expenditure and repayment through verified merchants and deposit points. Like an automatic audit, we track financing flows using simple phones and without mobile internet.

Scope of Work:

This role focuses on crafting clear, engaging, and brand-aligned content and imagery while ensuring it fits seamlessly within the website’s structure. The Consultant will have a strong understanding of website content strategy, excellent copywriting skills, and the ability to collaborate with a design team to optimize the website’s layout and messaging.

Responsibilities:

• Review the current website and identify areas for content improvement and alignment with business goals.
• Create, edit, and refine website content to clearly communicate key messages and engage the target audience.
• Develop a content strategy that enhances user experience and supports the company’s objectives.
• Work collaboratively with the design team to ensure content placement complements the website layout and user journey.
• Ensure all content is optimized for readability, consistency, and alignment with the company’s brand voice.
• Provide guidance on where and how content should be displayed for maximum impact.

Required Qualifications 

• Proven experience in content writing and copywriting services, particularly for websites.
• Strong understanding of content strategy and the ability to map content to user needs and business goals.
• Basic familiarity with website designing principles and collaboration with design teams.
• Knowledge of SEO best practices to create content that is both engaging and search-engine friendly.
• Ability to work independently and meet deadlines while coordinating with cross-functional teams.
• Excellent communication and storytelling skills, with a sharp eye for detail and consistency.

Preferred:

• Familiarity with WordPress to understand content structuring.
• Experience in digital marketing or branding.
• Background in user research to tailor content to audience preferences.

Evaluation Criteria

• Proposals will be evaluated based on:
• Review of the company/individual and portfolios
• Understanding of the scope of work and proposed methodology.

Reporting

The consultant will report to the Marketing Manager, and Chief Technology Officer (CTO) and will work closely with the team of Aloi.

Payment Terms

Payment will be made based on the delivery of agreed milestones and satisfactory performance, as outlined in the contract agreement.

Contact Information

For further information, please feel free to contact us:

Safala Shrestha

Talent Manager

[email protected] | [email protected]

Aloi Private Limited | Kuleshwor, Kathmandu

Ashna Shakya

Marketing Manager

[email protected] | [email protected] 

Aloi Private Limited | Kuleshwor, Kathmandu