Sr. Digital Marketing Analyst
Fusemachines Nepal

Fusemachines Nepal Pvt. Ltd. is an Artificial Intelligence solutions and services provider that offers AI engineers to companies seeking to develop their capabilities in Big Data & Machine Learning. 

We help identify opportunities within an organization where AI can be best exploited. Our AI engineers augment the existing staff and our hands-on approach ensures success at all levels.

Sr. Digital Marketing Analyst

Views: 858 | This job expired 5 days, 9 hours ago

Basic Job Information

Job Category : Marketing / Advertising / Customer Service
Job Level : Senior Level
No. of Vacancy/s : [ 1 ]
Employment Type : Full Time
Job Location : Kamaladi, Kathmandu
Offered Salary : Negotiable
Apply Before(Deadline) : Dec. 07, 2019 23:55 (5 days, 9 hours ago)

Job Specification

Education Level : Bachelor
Experience Required : More than or equals to 2 years
Other Specification
  • Must have a Google AdWords Certification
  • Google Analytics Certification Preferred
  • 2 years of previous experience
  • Experience with Search engine optimization (SEO) and Pay-per-click (PPC)
  • Experience with AdWords Editor
  • Experience with True view Video ad formats and video networks
  • Experience with Text Ads, Ad Extensions & Location Extensions
  • Experience with Cross channel bidding software
  • Experience with Microsoft products including Microsoft Excel and Word
  • Knowledge of digital marketing best practices & strategies including local search, review marketing, social media, web content and paid advertising
  • Knowledge of Google Analytics and other analytics & reporting tools for site/campaign analysis
  • Some knowledge of Artificial Intelligence preferred
  • Fluency in English

Job Description

  • Account management of our Search Engine Marketing / Cost Per Click / Pay Per Click (SEM / CPC / PPC) investments
  • Maintenance and track of keyword bidding, budget caps, quality score, impression share, conversion, CPC, CPM, CTR, and other AdWords metrics
  • Participate in strategy, planning, designing, buying, and executing digital media campaigns on Google AdWords
  • Provide suggestions for copywriting and graphical ad templates for PPC Ads
  • Administration of Display network placement lists on AdWords
  • Administration of web analytics dashboards along with monitoring of key reporting tools and their reports
  • Take control of keywords, day parting, text ads, deep page linking, budget and device allocation, tracking techniques, and automated reports.
  • Track and report daily digital marketing metrics and summarize them into weekly dashboards.
  • Create, edit, and audit Ad Copies in AdWords
  • Enhance Brand Content, Sponsored Ads, and other Digital Marketing
  • Understand the marketplace to determine opportunities to enhance sales and profitability

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