What You'll Be Doing:

• Responsible for the daily maintenance of social media platforms, but not limited to, answering customer inquiries, responding to community participation on posts/stories to help increase engagement and partnership inquiries on all social media platforms
• Responsible for executing and optimizing paid media ads (social, publishing, etc.)
• Report on campaign performance while sharing consumer insights. Be able to tell a story with data.
• Brainstorm new ideas to increase engagement and grow audiences and work closely with the marketing team to develop engaging, creative content and campaigns that will build community engagement and awareness.
• Seek out potential partners to help grow brand awareness through giveaways, Instagram Live collaborations, and potential sponsorships.
• Monitor and participate in the online conversation via posts to build brand visibility and thought leadership.
• Keep up to date on current events and pop culture to effectively leverage trends and apply them to social content needs and campaigns on social media platforms.
• Craft and maintain content delivery schedules and meet deadlines as needed.
• Serve as back up to support tasks of the Marketing Department