Department: Marketing
Reporting to: CEO/ Operational Manager

Purpose of the Job:  Responsible for overseeing a company's interactions with the public by implementing social media platforms' content strategies and the work include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.

Major Roles:

• Designing and implementing social media strategy to align with business goals
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• form key relationships with influencers across the social media platforms
• undertake audience research
• manage and facilitate social media communities by responding to social media posts and developing discussions
• manage a budget for social media activities
• educate other staff on the use of social media and promote its use within the company

Key Responsibility:

• Manage an organization’s online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns.