The Social Media Executive will administer the company’s social media marketing and advertising. Administration includes but is not limited to:

• Deliberate planning and goal setting
• Development of brand awareness and online reputation
• Content management
• SEO (search engine optimization) and generation of inbound traffic
• Cultivation of leads and sales

The Social Media Executive is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.

Community leadership and participation (both online and offline) are integral to a Social Media Executive’s success. An essential component is communicating the company’s brand in a positive, authentic way that will attract today’s modern, hyper-connected buyers.

The Social Media Executive is instrumental in managing the company’s content-related assets. Google’s #1 search ranking factor is relevant content (content that serves the searcher's needs the best). It’s clear then that managing content should be part of the Social Media Executive’s Job Description.

Responsibilities of the Social Media Executive
The first responsibility of a Social Media Manager is to develop and implement a social media marketing plan. The marketing plan will include the following components and should be reviewed no less than every 90 days.

• Brand Development
• Identify Target Customers
• Set Clear Objectives
• Visual Design and Web Development Strategy
• Solid Content Strategy
• Promotion Strategy
• Engagement Strategy
• Conversion Strategy
• Measure & Analyze to Establish ROI

Major Responsibility

• Liaise with sales, product and Departmental managers (Australia Managers, Designers, National Australia team, Sales executives)
• Handle all emails
• International Sales Target
• Handle All Communication.
• Handle social Media communications

Essential Duties of the Social Media Executive
Manage social media marketing campaigns and day-to-day activities, including:

• Develop relevant content topics to reach the company’s target customers
• Create, curate, and manage all published content (images, video and written)
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales
• Conduct online advocacy and open a stream for cross-promotions
• Develop and expand community and/or influencer outreach efforts
• Oversee design ( ie, Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.)
• Design, create and manage promotions and Social ad campaigns
• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review
• Analyze key metrics and tweak strategy as needed
• Compile reports for management showing results (ROI)
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate
• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics
• Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews
• Monitor trends in social media tools, applications, channels, design and strategy
• Implement ongoing education to remain highly effective
• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results

Work Place : Imadol, Lalitpur