We are looking for an experienced and creative Social Media & Digital Marketing Manager to develop and execute strategic marketing initiatives for Ghothane Lawyers and its subsidiary TWGG. The ideal candidate will be responsible for creating and managing high-quality content, optimizing digital presence, and driving brand awareness, engagement, and lead conversions.

Responsibilities:

• Plan and execute a social media strategy in alignment with our marketing calendar and business objectives.
• Social and Digital branding of TWGG and Ghothane Lawyers.
• Lead generations and conversion for TWGG and Ghothane Lawyers.
• Plan and write content for Social Medias.
• Industry research and feedback to make marketing plans.
• Work with designer, SEO expert and others to image and ranking of TWGG and Ghothane Lawyers in Social Medias.
• Create industry leading, on trend social media content for all platforms that tells stories, informs, entertains and converts - this role is all about strategic content creation and execution. High end production skills are not required - we are looking for savvy, high quality content.
• Connect our range of services and our campaigns with our audience in a way that cuts through the noise of busy social media feeds and connects with our audience where they are at.
• Work closely with the broader team to ensure a seamless customer experience and brand cohesion across all platforms and touch points (Socials and Website)
• Write captivating short form copy, in our brand voice to compliment your video and static creative.
• Work with our Ad agencies to incorporate paid media into our strategy.
• Report on and use data and industry trends to make optimisations and recommendations for new social media strategy and campaigns.
• Stay ahead of trends, best practice, emerging technologies, design tools, product knowledge and competitor landscape to ensure we are industry leading and constantly evolving to meet the expectations of our community.
• Create, produce and edit engaging and unique in-house photo and video content to be used across all social media platforms.
• Maintain and continually build Ghothane Lawyers's social and marketing calendar and media list.
• Compile and present weekly analysis and reporting to improve practices, identify trends and trial new initiatives and ensure key targets and objectives are achieved.
• Develop monthly and seasonal reporting to summarise brand campaigns and to enhance decision making accuracy.
• Reporting to the Directors and working alongside the wider team to provide consistency between the TWGG and Ghothane Lawyers website and Social Medias.
• Continually research new trends, competitors and strategies and brainstorm innovative and new ideas to drive success and achieve set KPI's.
• Manage the annual marketing budget to achieve KPI's.
• Monitor SEO and user engagement and suggest content optimization.
• Hire and train other in the team.
• Provide constructive feedback.
• Adhere to rules and regulations.
• Stay up to date with latest social media best practices and technologies.
• Attend educational conferences.
• Work with copywriters and designers to ensure content is informative and appealing.
• Collaborate with internal and external team.
• Using social media marketing tools to create and maintain the company’s brand.
• Interacting with customers and other stakeholders via the company’s social media accounts.
• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements.
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities.
• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
• Optimize website and SEO.
• Optimize Google SEO.