Position Summary:
The Social Media/Content Manager will serve as the creative engine behind the brand’s digital presence, combining expertise in content creation, graphic design, and social media strategy. This role requires excellent creative writing skills, innovative thinking, and a strong understanding of design principles to produce visually appealing and impactful content.

Key Responsibilities:

• Develop, implement, and manage creative social media strategies to achieve marketing goals.
• Design and create high-quality graphics, images, and other visual content using tools like Adobe Photoshop, Canva, or Illustrator.
• Craft engaging written content, including captions, blogs, and articles, that align with the brand’s voice.
• Collaborate with videographers and the marketing team to produce multimedia campaigns.
• Monitor trends in digital marketing, graphic design, and social media to implement fresh ideas.
• Analyze content performance using analytics tools and refine strategies based on data insights.
• Maintain a consistent aesthetic and brand voice across all content.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• Proven experience in managing social media and creating content.
• Proficiency in graphic design tools such as Adobe Creative Suite, Canva, or similar software.
• Strong creative writing and storytelling abilities.
• Ability to think strategically and generate innovative ideas.
• Familiarity with social media analytics and tools for performance tracking.
• Excellent organizational and multitasking skills.