Soho Recruitment
Distribution Companies / Wholesale

Soho Recruitment is a boutique talent solutions agency inspired by the refined aesthetics and lifestyle values of Soho Living Nepal, Nepal’s first Nordic‑Japandi lifestyle brand. Specializing in recruitment for creative, design-minded, and lifestyle-focused businesses, Soho Recruitment brings a unique blend of minimalist elegance and functional sophistication to the hiring process.

Social Media and Marketing Executive

Views: 151 | Apply Before: 1 week, 6 days from now

Basic Job Information

Job Category	:	Marketing / Advertising / Customer Service > Digital Marketing
Job Level	:	Mid Level
No. of Vacancy/s	:	[ 1 ]
Employment Type	:	Full Time
Job Location	:	Baluwatar, Kathmandu
Offered Salary	:	Not Disclosed
Apply Before(Deadline)	:	Aug. 06, 2025 23:55 (1 week, 6 days from now)

Job Specification

Education Level	:	Under Graduate (Bachelor)
Experience Required	:	More than 2 years
Professional Skill Required	:	Digital Marketing MS Excel Attention to Detail Communication Adobe Photoshop Canva Social Media Marketing Analytical Thinking Crisis Management

Other Specification

1. Soft Skills:

Creativity & Copywriting: Ability to tell stories and make content stand out
Analytical Thinking: Making decisions based on data and KPIs
Time Management: Juggling multiple campaigns, posts, and platforms
Communication: Working with designers, marketing teams, and clients
Adaptability: Quickly adjusting to platform algorithm changes or campaign shifts
Crisis Management: Handling negative feedback or social media backlash

2. Technical Skills:

A. Platform Mastery:

Meta (Facebook & Instagram): Business Manager, Ads Manager
TikTok: Creator Tools, Ads Manager
LinkedIn: Company Pages, B2B Ads
X (Twitter), Pinterest, YouTube (as relevant to business)

B. Analytics & Reporting

Meta Insights / Instagram Analytics
Google Analytics (GA4)
LinkedIn Analytics
Social Reporting Tools: Sprout Social, Hootsuite, Buffer, Later

C. Basic Graphic & Video Tools

Canva or Adobe Express (for quick content creation)
Adobe Suite (Photoshop, Illustrator, Premiere Pro) – optional but valued
CapCut / InShot / VN for reels and short-form video editing

D. Scheduling & Workflow Tools

Buffer, Later, Planoly, Hootsuite, Notion
Trello / Asana for content calendar collaboration

E. Paid Ad Execution Tools

Meta Ads Manager: Building audiences, creatives, targeting
Google Ads (if integrated across YouTube or search)
TikTok Ads Manager

3. Bonus Skills:

Email marketing tools (Mailchimp, Klaviyo)
Influencer collaboration tools (Collabstr, Upfluence)
SEO basics (for optimizing posts and captions)
AI content tools (ChatGPT, Copy.ai, Jasper)

Sample KPIs To Track:

Follower Growth Rate
Engagement Rate (likes/comments/shares/saves)
Click-Through Rate (CTR)
Conversion Rate (leads/sales via link clicks)
Impressions & Reach
Cost per Click (CPC), Cost per Acquisition (CPA) for paid campaigns

Job Description

We are seeking a creative and results-driven Social Media and Marketing Executive to join our team. The ideal candidate will be responsible for developing engaging content, managing social media platforms, and executing online marketing campaigns to strengthen our brand presence and grow audience engagement.

Key Responsibilities:

Strategy & Planning:

Develop platform-specific content calendars
Align social goals with business goals (sales, awareness, engagement)
Identify and target key audience segments
Plan content around product launches, holidays, events, trends

Content Creation & Management

Work with graphic designers, photographers, and video editors
Craft engaging copy (captions, stories, CTAs, hooks)
Schedule and publish posts consistently across platforms

Community Engagement

Respond to DMs, comments, mentions, and tagged content
Build relationships with influencers, partners, and followers
Monitor brand sentiment and handle customer service issues

Performance Analysis & Optimization

Track key metrics (reach, engagement, followers, CTR, conversions)
Use data to improve future content and campaigns
Prepare monthly reports with insights and suggestions

Paid Social Advertising

Plan and execute paid campaigns (Meta, TikTok, LinkedIn, etc.)
A/B test creatives, copy, and targeting strategies
Optimize budgets and ROAS (Return on Ad Spend)

Trend Monitoring & Brand Positioning

Stay updated on latest social media trends, formats, algorithms
Monitor competitors and benchmark content performance
Ensure consistent tone, branding, and messaging